I teach Hung-Ga Kung fu in my area to men, women, children, both young and old. Ga means family and this is a community development organization. Building esteem, creating a safe environment, and overcoming physical challenges are just a few of the things I help to accomplish. Our success stories are in the fields of vertigo, fibromyalgia, bulimia, sciatica, acid reflux, type 2 diabetes, general weight loss, muscle building and more. I teach a trade skill which my students have gone on to start their own mokoon (school) emulating the example of my branch. I educate the public in matters of health and nutrition along with their physician to combat the early on set of fatigue and physical dilapidation. To plainly state it my profession is “life building”.
Traditionally I teach the timeless crafted techniques of the 5 animals and 5 elements ( Tiger,Crane, Snake,Dragon,Leopard- Water, Earth, Fire, Gold, Wood). 4 hand skills and 6 weapons. I started this journey long before I had the drive and focus to build and run a business, but this is my lifes work.
Over these 20 years what I have learned about my customer base is 10% of who you reach will show a genuine interest. 1% you keep. This investment will reach 10,000 homes with a large EDDM (Every door direct mail) mailer campaign. 1,000 people will call, walk in, text, and email. 100 are permanent customers. The balance after the mailer will afford uniforms and equipment ready for new arrivals. The new clientele will generate the adequate income to invest in a lovely new building.
Upon the success of this campaign and the restructuring of our establishment I have plans to franchise this idea with in the(Ye’s) association.
This investment will help build a lot more businesses then just my own.