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Jun 10, 2015 9:00 AM ET

Archived: Visualizer: helps hoteliers communicate with visuals

iCrowdNewswire - Jun 10, 2015


Main 1

Visual elements have become the core of today’s communication. Pictures, videos and other visuals are increasingly important for crystalizing the main messages and engaging users/clients in multiple business areas.

Businesses are shifting their communication style to the new standards and hotels are no strangers to this trend. Pictures of the room and the facilities are important to the end user in making a decision about their accommodation during the next holiday or work trip. Consequently, hoteliers need to display images of their amenities in an attractive way and in an easy to browse environment. 

We have created Visualizer to help hotels sell more with images and visuals. We want to give hotels the possibility to take ownership of their visuals and maximize the use of them. The best way to do so and to reach the target customers is to tell a story, involve and engage the customers by showing the unique highlights of the offering. The best path to effective storytelling is through visuals. 

This is why Visualizer was born and where it delivers concrete added value to its customers: hoteliers worldwide. Visualizer is a Content Management System to manage, store, curate, personalize and distribute visuals. It is delivered as SaaS and provides our hotel clients with advanced analytics to understand their customers’ behaviour in detail.

The team behind Visualizer has strong industry experience and relies on a solid entrepreneurship background having founded more than 34 companies and achieved 13 exits. We have identified a need in the market that our technology can satisfy better than any existing solution currently available and we have built a sales oriented organization to roll out the company internationally.

Our vision is to serve the 300 largest hotel chains worldwide and allow them to control in-house their visual information. Following this path we have already secured 300 paying hotel properties and we are now ready to accept new shareholders to boost our growth.


Our business & market situation

Visualizer is a Content Management System that allows hoteliers to manage, store, curate, personalize and distribute visuals. It is delivered as SaaS and provides our hotel clients with advanced analytics to understand their customers’ behaviour in detail.

Since 2013, we have already secured more than 300 hotel properties in 10 different countries in four continents supporting over 10.000 images. We provide our clients with an innovative way to deliver intelligent interactive images.

Our experienced team has successfully developed a scalable business model and secured the first international clients.

We are the market leader in our industry in the Scandinavian market and we are targeting global reach next. We have identified new target countries for the next step for our expansion and potential partners for sales support in those areas. 

Our market and target customers

The global hotel sales market is worth 500 Bn EUR growing at an annual rate of 4%. The industry is highly competitive and hotels are investing more and more in customer acquisition to increase revenues and not to fall behind in the market. Customer acquisition costs represent a 15% share of the hotel sales, with a market value of over 75 Bn EUR. In this segment, the market for digital image distribution and virtual tours is estimated to about 480 MEUR. 

We aim at competing in that segment by serving hotels worldwide with our SaaS Content Management System. Our core customers are businesses in the travel and hospitality industry. We target hotels with 3 or more stars and multiple room types. 

We have already secured more than 300 customers properties in 10 different countries in four continents supporting over 10.000 images. The system processes over 50.000 visits per month of travellers searching for the best hotel for their trip. 

We have applied our strong expertise in sales and have worked closely with our clients to create the best service in the market. Our initial pilots have converted into actual sales, and the network of our current customers has the potential to reach over 1.000 hotels worldwide. 

We have already secured over 300 paying customer properties including important international chains as:

  • Corinthia
  • Barceló
  • Sokos Hotels
  • Radisson
  • Crowne Plaza
  • Holiday Inn

We have estimated a lifetime of 10 year per customer. This results in a lifetime revenue of over 2 MEUR from our existing customer base. 

Contact Information:

Kimmo Kaitala
Markus Kauppinen
Joel Hakuli
Petri Itälahti

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