The Wooshii platform allows clients to post project briefs to a global community of video producers. This community of producers then have the chance to respond to these briefs. The client then assesses the responses and chooses the best fit. The client then commissions the chosen producer.
Wooshii provides an efficient and secure platform giving clients choice, scale and control over budget and quality. For the video creators, Wooshii provides the opportunity for increased work, reputation and productivity.
Traditionally video was mainly created for large companies. Today video is available to anyone from large companies to individuals in order that they might promote their products or services.
Online video is the fastest growing advertising form, offering a highly attractive proposition with massive engagement rates. Video advertising revenue is forecast to increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016 . Online video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-on-year monthly growth .
Wooshii is looking to raise a minimum of £400,000. This first tranche of £400,000 for 7.03% equity (6.62% fully diluted) is to be offered at a discounted price per share of £1.76 (equating to a 20% discount to the full price).
A second tranche of up to an additional £600,000 will be subsequently offered at a full price per share of £2.20.
The total fundraise would be of minimum of £400,000 and a maximum of £1m. The funds raised will be deployed as follows:
Product Development: Expanding and enhancing current technologies – delivering against the product roadmap utilising approximately 55% of the funds raised.
Customer Development: Expanding and optimising customer acquisition channels – PPC only to expand into SEO, Video, Content and PR utilising approximately 25% of the funds raised.
Building Team: Building the product, marketing and customer support teams in the US and US utilising some 20% of the funds raised.
Marketplace platforms show potential for super-premium multiples. Contingent upon the commercial success of Wooshii’s implementation of the business plan and achieving its targets, Wooshii has identified potential options for sale such as Advertising agencies (WPP, Omnicom), publishers (AOL, Yahoo), corporates (Unilever, 3M) and distribution platforms (Google, Facebook).
Wooshii is targeting to be the largest and most sophisticated network of video-makers and associated trade by transacting a dominant share of key sectors of video production. Wooshii’s online network plans to connect thousands of video-makers, animators and associated industries with increased unique insights into the video production industry. Wooshii plans to be a platform accessed regularly by thousands of companies, agencies and third party platforms with deep integration into procurement, distribution and content platforms.
There have been a number of successful exits and valuation events in the marketplace platform space over the recent years with varying revenue multiples such as Kayak 6X, Uber 85X, Open Table 12X and AirBnb 40x.
If successful, Wooshii would aim to sell the business at the appropriate time.
 Torch Partners – Marketplaces Report 2014, page 7 (report available upon request)
 Torch Partners – Marketplaces Report 2014, page 11 (report available upon request)