As consumers use smartphones to engage with the world around them, Linkz delivers them relevant customised content. Simply by scanning a label, packaging or catalogue page, consumers gain easy access to relevant information – enhancing their experience of the product and making it easier for marketers to engage with them. By using invisible watermarks as well as barcodes and QR codes, Linkz can be used on almost any image or medium to link consumers from the tangible product to bespoke digital content.
Linkz lets brands manage mobile interactive campaigns in one place. Interest from leading retailers and brands in our system underscores the potential of smartphones engaging with products and making purchases. Furthermore, Linkz gives brands the potential to achieve real cost savings by allowing them to say more while reducing the amount of packaging or advertising space needed.
We provide an online system that helps marketers create, manage and measure campaigns that use digital codes represented in print via marks like QR codes, bar-codes and invisible watermarks. Consumers use a free smartphone app to scan these invisible marks and access relevant information and options when they want it.
For marketers Linkz is designed to be very easy to use, low cost and to provide superb analytics tracking. Linkz allows them to create a mobile microsite (website especially suitable for smartphones) for their customers, which can be highly personalised.
Examples of how Linkz can be used:
A consumer uses their smartphone to interact with a food-packaging label for:
A consumer reading a catalogue points their smartphone at the relevant section to:
Loyalty programmes can use Linkz to allow consumers to easily participate in promotions:
Why is Linkz better?
Who are our customers?
Anyone that wants a much improved way of communicating with their customers can use Linkz. To reach brands (both large and small) we have partnerships with packaging and marketing services organisations, distributors and design & creative agencies. Our clients already include a loyalty scheme, construction firm, brand owners, agencies, a charity and publishers.
How do we make money?
The Linkz business model is to charge modest set up fees, with small incremental amounts for the creation of the invisible marks, mobile sites and data tracking. After that we charge ongoing monthly fees for hosting, licence and support, giving future repeat revenues. We also offer Linkz as a paid-for managed service for marketers who want to tap into our expertise.
What have we achieved so far?
Linkz has grown from an idea into a company with small, but growing regular revenues and a massive potential to expand.
Our commercial efforts have been focused on building partnerships with marketing services organisations, packaging companies, and design & creative agencies. We have distributors in the UK, USA, India, Scandinavia and Italy.
A significant part of the technology development time has been spent on workflow and system architecture to create a ‘best in class’ technical solution. Milestones include:
Current interesting projects include: