The more things evolve and change the more some basics remain paramount: crowdfunding campaign promoters have to have a great reporting and ROI plan in place. Facts are easy, 60% of campaigns never reach their targets and the reasons for this are many. No strategy, no planning, no promotion, no follow-up and last but not least, campaigns that just don’t make sense.
A simple search on LinkedIn for “crowdfunding promotion” returns page after page of listings for individuals, companies and consultancies that are dedicated to crowdfunding campaign promotion. Some internal for their own companies and many more providing services to anyone launching a campaign. Makes perfect sense and mirrors what happens in the traditional capital markets where IR and PR professionals provide services to listed companies.
But crowdfunding is a nascent growing industry and the question often asked is: how to provide great reporting and valuable ROI that satisfies clients. For professional marketers ROI will come in two ways: one is easy, the success of the campaign. Two, publicity, awareness, media coverage and other communications assets obtained as part of the campaign promotional plan. In simple terms, great reporting that demonstrates the work of the professional campaign promoter and the value received for the promotional investment.
The good news is that as the industry grows and matures so do the tools and services professionals can use to guide campaigners to success and to quantify the results of their efforts. At www. iCrowdNewswire.com, we publish the full campaign details on our wire, we guarantee to post your announcement on 100 media web sites and we will post it on our social media channels. We provide tools to easily share our postings with your audiences and you should suggest that your audience share again with their circles. Our report includes links to the 100 media web sites where your campaign announcement is posted – this has to be a part of your overall report. And we do all of this for the price of a cup of coffee!