CYWL has grown organically since its formation, with its own investment capital and resources. Considering the realistic insight into the global demand for an online sports specific coaching portal to the market, we will need to move from R&D pre-reveune traction stage to Sales and Profit stage. This can be achieve via a £100k Second Seed/Angel round.
CYWL has very ambitious plans to expand the company. To realise the full potential of becoming a world class company CYWL plans in January 2015 to raise by way of debt/equity a sum in the region of £1.5M growth capital. Each of these proposed plans will provide extended global reach across the sector, consumer acquisition and increased return on revenues. It has aligned its sales, marketing and operations to become a major participant in a rapidly expanding market. Revenues of £80M growth scenario are expected with a strong EBITDA margin over the next 5 years.
“CoachAnyWay is a online sports coaching portal, giving you the opportunity to learn any sport, coached in a variety of ways”
Access to Free sports coaching content and saving time searching the web to find right type of coaching content and resources
An all in one sports coaching portal/service, helping users find a variety of coaching content and resources for them to use as they progress
CoachAnyWay has no barriers to entry, this is what makes it appealing to users!
Coach Your Way Limited’s strategy will be to deliver www.coachanyway.com globally, that penetrates the global market and establishes itself as “the” world” destination as a provider for its digital marketing platforms for the general public seeking sports tuition, educational systems, coaches and sporting organisations. CYWL provides a service that can directly benefit society, by encouraging active behaviour, whilst generating high revenues and growth.
CYWL is targeting consumers with and interest in 8 vertical sports; Football, Tennis, Golf, Cricket, Rugby, Basketball, Netball and Boxing, underpinning their objective of capturing a segment of the global sports market, which is set to be worth $145 billion US dollars by (2015) and the worldwide e-learning market is estimated at $91 billion In the US alone (2013).
Unlike sport sites that focus on their own specific channel, CYWL will perpetuate and support initially 8 channels of sports education and tutorial, the ongoing conversation and social network via the web and mobile platforms, to then increase this number to 32 sports channels over 5 years.
• There is no global destination for sport education.
• A platform where users can produce and broadcast their coaching methods to the public
• There is no true personalisation for sports. Facebook, YouTube and others try, but they have not accommodated segmentation of sports users.
• Latest sports products will be targeted to users via advertisements relevant to their specific interest.
• Delivering a continually expanding and evolving library, always providing current information
• Website structure that encourages ‘social activity’ and ‘networking’ between coaches and other members,www.coachanyway.com is the’ Linkedin for Sports Coaches’
Our Proposed Business Model:
1) During the Beta stage of development we will be able to track the top 8 leading sports that have
triggered the most interest from the public. Using this information we will engage with sporting
brands allied to those top 8 sports to explore opportunities for them to advertise on the www.coachanyway.com website. For example the Golf channel is selected via a user, with up to 20 videos per page, alined brands in Golf such as Callaway, Adams, Bridgestone, Cleveland, can all compete and be inline with these videos down the side, to sell their products to an extremely targeted audience interested not just in Golf, but in recreating a Golf Swing, Putt. This will be an added incentive for users to buy from these advertisers offering these products, thus saving them time having leaving CoachAnyWay and search across the internet for these items needed to play Golf.
Over time, as determined by user interest in over 32 sports, we expand the opportunity for advertisers to use our website, from initial 32 advertisers on 8 sports to 128 potential advertisers on 32 sports and increasing there after.
The top 4 biding companies in each sport will be able to choose from a starting advertising price
and method of advertising, as per the following examples:
Pay per impression [8 initial advertisers pay £3 per 1,000 hits (0.1%)]
Pay per click [8 initial advertisers pay £.20 per 100 hits (1%)]
Cost per engagement [8 initial advertisers pay £.20 per 100 hits (1%) year 1 and £.30 year 2]
Pay per lead [8 initial advertisers pay £2 per 200 hits (0.5%) year 1 and £3 year 2]
2) 50% of content will be Premium Content, with starting costs at £1 per download in year one and £2 in year two. We currently have over 80,000 video downloads a month on our prototype so the usage is there!
3) IOS and Android Applications will go on sale for £2 year one and £3 year two
4) Directory referral fees on a monthly basis,
A Directory to find coaches in your surrounding area
A Map Directory, for individual sport governing bodies coaching courses for users to learn how to coach
A Businesses Directory using google maps, so users can find local coaching businesses providing coaching
Total sales are forecasted at £691,703 Year 1 (2015) to £25,506,908 Year 5 (2019)
Net cash flow forecasted at £134,996 (2015) / £3,942,175 (2016) / £9,779,542 (2017) / £15,446,959 (2018) / £20,412,881 (2019)