Lovestruck is an online dating service traditionally pitched at a London-only audience and targeting urban professionals primarily in the age bracket 24-55. It is regarded as a premium and more aspirational site. As a result, Lovestruck commands a higher entry-level subscription price (£39) than most other sites.
Lovestruck has also developed an English language site in both Hong Kong and Singapore and is now focusing on national and international growth via its award-winning website, mobile web, iOS and Android apps (a native iPad app is also due for release in 2014).
Powered by its original £285,000 investment in 2010, Lovestruck have achieved 23.5 million visits, 344 million page impressions and 155,000 subscriptions totalling £6.3m in revenue.