WAFU: Premium Japanese-Style Dressings & Mayos - iCrowdNewswire

May 20, 2015 12:16 PM ET

WAFU: Premium Japanese-Style Dressings & Mayos

iCrowdNewswire - May 20, 2015


Premium Japanese-Style Dressings & Mayos

Montreal, QC

  • Status OPEN
  • Target C$125,000
  • Pre-money Valuation C$4,263,250

The Purchase Price of U.S. $2,000.00 per Series A-3 Preferred Share of WAFU Inc. reflected in the amount “Raised” CircleUp is calculated based on an average exchange rate of CAD$ 1.00 per US$ 0.80 (the “Purchase Price”). The definitive amount of Series A-3 Preferred Shares to be purchased by U.S. Investors shall be determined promptly after the Closing, based on the effective CAD$ – U.S.$ exchange rate obtained by the Issuer when converting U.S. dollar denominated investments into Canadian dollars (the “Effective Exchange Rate”). The number of Series A-3 Preferred Shares to be issued to U.S .Investors shall be adjusted upward if the Effective Exchange Rate of the Canadian dollar is lower than CAD$ 1.00 per US$ 0.80, provided however that under no circumstances shall U.S. Investors fail to receive at least than one (1) Series A-3 Preferred Share per U.S.$ 2,000 invested.

Please note that all figures are in Canadian Dollars.


Daniel Rabinowicz

Member of the Board of WAFU Inc., Reitmans, Couche-Tard Inc. & Skymax Outdoor Inc.

“I know from experience how loyal people are to Wafu once they’ve tried it. I was a long-time user, like many friends, before investing. Gil and Arabella are true entrepreneurs, passionate believers in their product, working their butts off to build Wafu on a shoestring budget. They’re great to work with – they listen, learn and keep improving. And it’s working. We’re poised for tremendous growth with expanded distribution coming on stream in the next year. Their vision is clear: Wafu is the only authentic, Japanese-style brand and that’s what will make them successful “



  • Team Execs with experience in consumer packaged goods
  • Performance Fiscal 2014 Gross Sales up 30%+ to $1.9m;, 1st half Fiscal 2015 Sales up 60%+, exp. @ $3.2m year-end.
  • Unit Level Economics 30%+ Gross Margin
  • Customers Whole Foods, COSTCO, Walmart, Target, Loblaws, Metro and IGA
  • Category Japanese-style Condiments
  • Potential Acquirers Unilever, Heinz, Kraft, Kikkoman
  • Investors Scott Weiss from Andreessen Horowitz
  • Advisors Daniel Rabinowicz, ex-president-Cossette & Taxi Ad Agencies


WAFU Inc. is a small fast growing Canadian company. Our mission is to bring healthy, great-tasting, Japanese-style foods to the kitchens of the west. Our WAFU® dressings and mayos are currently the best-selling line of Asian dressings and mayos in Canada.

As a result of that success, we are in the process of expanding the distribution of WAFU® Japanese-style dressings and mayos to the rest of Canada and the United States and are developing additional WAFU® product lines for introduction to the North American specialty and general grocery markets.



Gil Michel-Garcia, President and CEO  

Gil has more than fifteen years of global corporate legal and business experience, which he acquired as a corporate securities lawyer at leading international law firms in Montreal, New York and London. Gil’s corporate legal and business background includes extensive experience with cross-border private debt and equity offerings by foreign companies in the United States, as well as venture capital and private equity transactions. During the last 15 years, Gil has helped more than 70 Canadian and non-US companies to raise in excess of $10 billion in private placements from investors in the United States. As CEO of WAFU, Gil …

Arabella Decker, VP Marketing

Arabella brings sixteen years of global brand strategy, marketing, communications, activation and sales expertise in CPGs, which she acquired as an advertising executive at Ogilvy Worldwide (The Ogilvy Group/WPP) in Toronto, New York and London. She has helped launch, shape and grow local and global brands for clients such as Unilever in Personal Care, and Kraft Foods in the Coffee, Cereal and Beverages categories. Arabella spearheaded the re-branding of WAFU®. Her efforts resulted in WAFU®’s nomination as a finalist for the Canada Brand Award in 2008, an award which is granted annually by the Agri-Food Export Group Québec-Canada. Arabella holds …

Mari Toyoda, VP Operations

Mari brings more than twenty-five years of experience as a Japanese chef. Born in Japan to Japanese restaurateurs, Mari is one of the very few officially licensed Japanese chefs (by the City of Tokyo) in Canada. Since immigrating to Canada in the 1980s, Mari has had her own Japanese restaurant in Montreal (Nishiyama) and also participated in televised cooking shows on authentic Japanese cuisine. Mari has taught Japanese cooking classes including sushi, traditional, home-style, vegetarian and Zen food and has trained many of the Japanese chefs in the province of Quebec. Mari holds a B.A. in Economics from Kanto Gakuin …



  • RevenueFiscal 2014 Gross Sales up 30%+ to $1.9m;
  • Growth1st half Fiscal 2015 Sales up 60%+, exp. @ $3.2m year-end.
  • CategoryJapanese-style Condiments
  • DistributionCanada: all major stores – US: targeting COSTO and/or SAM’s
  • Customers Whole Foods, COSTCO, Walmart, Target, Loblaws, Metro and IGA




  • StatusOPEN
  • Target C$125,000
  • Pre-money ValuationC$4,263,250
  • Round Type Equity


  • Entity Type C-Corp
Contact Information:

Gil Michel-Garcia
Arabella Decker
Mari Toyoda

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