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May 12, 2015 12:00 EST

Foxy’s Pash Frozen Yogurt: the only all award winning natural nutritionally responsible dessert that still tastes like rich, decadent ice cream

iCrowdNewswire - May 12, 2015

Foxy’s Pash Frozen Yogurt

Ventura, CA 93001, US
Consumer Products
foxyspash.com

Foxy’s Pash is the only all award winning natural nutritionally responsible dessert that still tastes like rich, decadent ice cream,. Available in pints in over 400 grocery stores including Whole Foods Market, Fresh and Easy and Albertsons. Another 1500 are planned for 2015. In award winning packaging, each of Foxy’s 6 pints are specially crafted and churned to reward, delight and satisfy.

Our consumers love our award winning formula – and can’t believe our nutritional information: 2 of our flavors (and our top sellers) are zero fat, and < 90 calories. Compare this with the Haagen Daz equivalent at 210 calories. We’ve pre sold our new Foxy’s Pops frozen greek yogurt bars into 200 stores for next year, and will build those extensions as our brand is recognized. We’re also part of a manufacturing facility that is the only Californian plant able to export to Asia.

Started in the USA in 2012 – our first customer was Walmart, we re-launched our all natural formulation in March of 2014, and have had rave reviews, and very consistent business.

Our management team includes the former GM of Thrifty Ice Cream and Baskin Robbins California, an MBA grad with 10+ years of board level experience and SME management and a marketing genius responsible for Nudie Juices (Australia) with experience at PepsiCo, Lion Nathan and McDonalds.

We offer an equity stake in a business that’s done the tough stuff, the hard work and made the mistakes. We’re ready for growth with a little nudge from an equity investment. We have plans (and have pre-sold) product extensions, and are advancing into other territories (Asia).

Products / Services

Foxy’s Pash Frozen Yogurt Pints

Our Pash Range: A range of 6 pints of award winning frozen yogurt, all are nutritionally responsible, yet effective. 2 weight watchers points (important to our demographic) and available in around 400 stores including Whole Foods, Fresh and Easy, Albertsons.

Our differentiation is through our product, our nutritional values and our flavor profiles:

Naughty: Butter Toffee and Caramel Chunks
Sassy: Vanilla Bean and Strawberry Hunks
Frisky: A classic Pecan Praline
Cheeky: Mango and Passionfruit smoothie.
Fancy: Dark organic chocolate and Tangerine zest.
Sneaky: Organic chocolate and wild berries.

Foxy’s Pops Frozen Greek Yogurt Bars

Pre-sold into 200 stores, in 2015, Foxy will be launching a range of 4 frozen greek style bars, with double the protein and 1/2 the fat of comparably products.

Foxy’s Food Service

2015 sees Foxy’s Pash frozen yogurt moving to food service sizes to capitalize on the trend of restaurant menus offering a ‘lower calorie’ option or section. US Foods, Sysco and Denny’s have already shown some interest.

Export

Foxy’s Pash manufactures with the support of the California Milk Advisory Board have commenced operations in Asia, targeting Shanghai, Beijing (China), South Korea, Taiwan and Hong Kong. We expect our exports to equal our domestic revenues.

Management

Chief Executive Officer
Angus Murray

Angus MurrayMBA from Wales, BSc from Exeter in Biological and Medicinal Chemistry, Angus has experience managing SME business from 1998. Initially in London within boutique ad and creative agencies, Angus ended up in Australia running Legion Interactive and assisting in it’s acquisition by the Belong Group – a group of FMCG / CPG focused service companies. Angus started Foxy’s with Mikey Taylor, and old college buddy, and after marrying an American pediatrician, moved to the US to start the business in the world’s most advanced market. Angus sat on the board of ASP International for 4 years as an Independent, before smoothing it’s acquisition in 2013. Angus and Jenny have a daughter, Mary (2) and a silly dog called Daisy.

Chief Operating Officer
Ron Simmer

Ron SimmerRon is a 40 year veteran of ice cream and frozen yogurt manufacturing. 30 years managing the Thrifty production plant (17m gallons / year) and formerly Baskin Robbins SO Cal manufacturing. What Ron doesn’t know about the production and distribution of frozen desserts is not worth knowing. Ron is also a certified Master Diver trainer, and US certified merchant captain.

Chief Marketing Officer
Mikey Taylor

Mikey TaylorThe Brand Father, Mikey has experience working with companies such as PepsiCo, Lion Nathan, Bacardi, McDonalds. He was instrumental in starting Nudie Juices (Australia’s answer to Innocent Drinks). Mikey currently owns and is part operator of Channel Zero Communications, one of Australia’s most exciting boutique marketing and communications agencies. Mikey and Angus started Foxy’s to ensure a long lasting legacy of nutritional responsibility, without sacrifice was generated.

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