Just like all Champagne must be produced in the Champagne region of France (everything else is just Sparkling Wine); to earn the name Tequila, the spirit must be produced only in specifically designated geographic areas in west-central Mexico using only Blue Agave.
This is the Blue Agave spirit in its purest form. It is clear and typically un-aged. It can be bottled directly after distillation, or stored in stainless steel tanks to settle for up to 4 weeks. We use a proprietary filtration to ensure the utmost purity and the most smooth flavor.
A Reposado Tequila is the first stage of “rested and aged”. The Tequila is aged in wood barrels between 2 months and 11 months. It takes on a golden hue and the taste becomes a perfect balance of Agave and wood flavors. The most common barrels used are American oak.
After aging for at least one year, tequila can then be classified as an “Añejo”. This aging process darkens the Tequila to an Amber color, and the flavor can become smoother, richer, and more complex. Pura Vida Añejo Tequila is aged for 16 to 18 months to ensure the most amazing aroma and quality.
To be considered an Extra Añejo it must be aged for a minimum of 3 years. With this extended amount of time in single generation cognac barrels, the tequila becomes much darker, more of a Mahogany color, and is so rich that it is difficult to distinguish it from other quality aged spirits.
Not all tequilas are created equal. Pura Vida’s Chairman and Founder, Stewart Skloss, has created a tequila to excite your palate in many ways you never thought possible. One that would entice even the most sophisticated palate. What seperates us from so many of the others is the attention we pay to every single detail.
Perfect Water – Water is the foundation of all spirits. Stewart insisted on the highest quality water purification and installed the most sophisticated filtration system possible.
Champagne Yeast – Traditional tequilas are made with wild or Brewer’s yeast. Stewart chose to use Champagne yeast in order to bend the flavor towards the taste of perfection.
Jack Daniels & Cognac Aging Barrels – Aging has a significant impact on a tequila’s final aroma, taste, body and finish. Pura Vida Reposado and Añejo tequilas are aged in single generation Jack Daniels barrels. Pura Vida’s Extra Añejo is aged for more than 3 years in single generation cognac barrel.
Pura Vida Tequilas are smoother and finished to be a sipping tequila or mixed to make your favorite elixir.
Time and time again whenever people taste our tequila they love it! From working man to Rock N’ Roll band “Pura Vida” is consistently chosen over the others.
Pura Vida Tequilas are quite possibly the best tasting tequilas ever made! All at a price point that is less than our competition. We’ve proven concept with successful distribution and loyal fan support in the states of California, Mexico, and Texas. It’s time to take our dream to the next level – A Nationwide Roll-Out Into All 50 States.
(We can say that cause we’re based in Houston, Texas).
Since inception we have rented production time from a small distillery where we produced Pura Vida to our exacting formulas. There was little remaining capacity at our old distillery and it was time to make a move. To roll-out correctly, it’s essential we increase to full-time production at our own distillery in order to meet the demands of the new markets.
Initially, the goal of this Indiegogo crowd funding campaign was to raise at least $250,000 towards the down payment of our new distillery. To accomplish our goal, there must be something in it for those that support us. So kid you not, we spent day and night for weeks discussing just that. After much thought, we realized in order to move into a national rollout, and a much needed distillery, we also needed even more supporters than we already had to help us spread the word. We needed to rally Pura Vida fans from across the country…lots of them — present and future.
The focus shifted from how do we get our distillery to attracting supporters from every locale. Supporters who’s location would tell us where to expand next and creating a network of folks who would share the word about Pura Vida to others.
We have acquired some cool fans of our tequila like Billy Gibbons from ZZ Top and Sully Erna from Godsmack. They have friends who loved Pura Vida like Nicole Murphy and NFL great Chester Pitts. Friend after friend, more than 30 of them agreed to step up to tell others about Pura Vida. The genesis was formed, now through social media and word of mouth and the Pura Vida story is beginning its second incarnation.
Stewart said, “Let’s enroll everyone who joins us into the Pura Vida Founders Club”!
As a “Founders Club Member” you’ll not only get the inside scoop on what’s happening inside our corporate walls but also where we’re opening next. You’re part of our family and, as such, you’ll also gain access to special product offerings, have opportunities to attend private parties, win tickets to Pura Vida events, and receive pre-launch introductions to all the new blends we’ll be launching.
What Do You Have To Do
It’s easy! Simply join us as an Indiegogo backer. Then share us with your friends by liking us on Facebook, Twitter or Pinterest and spread the word about Pura Vida Tequila whenever tequila comes up.
What’s In It For Me
Back us on our Indiegogo campaign where we believe you’ll find some of the more exciting crowdsourcing “Perks” ever assembled. Regardless of the Perk level you choose, as an Indiegogo backer, your name will be permanently inscribed onto a brick and proudly displayed in our “Aging & Tasting Room” at the distillery.
That’s Not All
Every Founders Club Member will receive your choice of:
Cinco DE Mayo of 2015 marks the official launch of our national campaign effort. Our hope is that you will catch our vision, join the team and Share Pura Vida with your friends!
|FREQUENTLY ASKED QUESTIONS
How old must I be to purchase Pura Vida Tequila?
You must be 21 years of age at the time of purchase. This is the law, so it’s best not to employ creative—nay, misguidedly hopeful—mathematics.
Can I buy Pura Vida Tequila now if I’m not 21 but will be 21 before delivery?
Again, you must be of legal drinking age AT THE TIME OF PURCHASE.
Can I buy Pura Vida Tequila now if I’m not 21 but am giving it as a gift to someone who is 21?