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May 1, 2015 12:45 PM ET

Archived: Map My Beauty: Custom Beauty App That Delivers the Looks, Products & Know-How

iCrowdNewswire - May 1, 2015

Map My Beauty

Custom Beauty App That Delivers the Looks, Products & Know-How


Meet Map My Beauty: the new app that makes getting personalized beauty tips as simple as the swipe of a smartphone screen. 

With Map My Beauty, we have created a mobile beauty experience that is specifically designed to meet the needs and match the priorities of the most powerful group in today’s consumer landscape: Millennials. Map My Beauty harnesses the best that beauty and cutting-edge technology have to offer to provide Millennial makeup wearers with a highly personalized, completely customized beauty experience that’s all about them. 

Map My Beauty’s patent-pending mobile app connects users directly to branded beauty counters that automatically curate the products based on your preferences and needs, and show you where and how to apply the products on your selfie. 

The result: a truly disruptive take on beauty that will transform the industry once and for all. 

With an enormously successful pilot program with beauty giant Sephora aready under our belt, and other beauty and retail leaders lining up to partner with us, the Map My Beauty team is already blazing trails toward the future of truly personal, competely customizable beauty experiences. 

Every woman’s dream come true, Map My Beauty is your beauty guru in your pocket.  


YouTube has 15 Billion beauty related video views. Even if you know exactly which tutorial to watch, once you get done applying makeup, it often turns out the makeup was way better suited for the model, not your unique face – the same with the suggested products.

Your beauty routine is long enough, and your life is busy enough: isn’t it time to stop wasting hours of your busy day searching your phone scrolling through YouTube for beauty tips or browsing for hours online to find the right products for you? 

Map My Beauty is here to help you free from the drama. We help women find the right beauty products for them and teach them how to apply makeup based on their own personal features — all in a format that’s perfectly suited to the lifestyle of the 21st-century girl on the go: the mobile app.


After discovering the right products and looks for you, MMB provides instant proof of how beautiful you can look using these different makeup products or looks by creating your own personal ‘makeup map’ on your selfie. MMB also allows you to shop looks in a whole new way by one-stop swiping or emailing yourself the custom tutorials with shoppable links — links that bring you straight to the products you want to buy.

Now there is no fear in trying new looks when your phone walks you through it step by step. Say ‘goodbye’ to those risky makeup buys and archaic face charts!


Sleep in and save time with MMB by following these simple steps to change up your beauty routine and start a day with a fresh, beautiful and personalized look.

Once you’ve downloaded the app, create an account and log in to get started.

Take two selfies, one with your eyes opened and another with your eyes closed.

Choose from tons of looks to get your own custom tutorial. Best part: no need to actually wash makeup off.

Our beauty analysis software will use your selfie to calculate your face and eye shape and analyzes the symmetry of your features. We will also take into account your skin tone, hair color and eye color when making product recommendations. 

Proprietary beauty mapping then provides scientific, individual guidance on how to apply any makeup look.

Follow our simple instructions to achieve the look made just for you.

Sometimes you look so good, you just can’t help showing it off. MMB lets you share your look on your favorite social media platform. You can even add tips of your own for others to see!

You can easily email yourself your personal face chart with the how-to makeup directions simply printed.

Find and shop all of the products you need to complete your looks directly through your mobile device! 


Faces aren’t the only things we map out. We’ve mapped out the future of MMB, and the world of simple, easy-to-follow, personalized beauty solutions: 

Map My Beauty boasts a $50,000 pilot deal with beauty retail giant Sephora that launched on March 5, 2015. MMB exceeded Sephora’s concurrent user expectations by 300% and surpassed the monthly expectation in less than two days. 

Our collaboration with Sephora has produced Pocket Contour Class, which teaches women how to contour their face according to their unique features. Contouring has become all the rage — it is the art of creating shadows to slim the face more a more defined look.

Now, in less than two months, Map My Beauty has attracted half a Million women to this experience – and these are not one time users, over 40% of them keep coming back, using Pocket Contour as a daily visual reference. 

The most exciting thing has been our raving reviews and the abundance of press coverage – 705MM impressions to date. Women’s Wear Daily, Forbes, Glamour, Yahoo and Buzzfeed are just few of the media outlets that are already buzzing about Map My Beauty and our game-changing take on the beauty formula. 

In order to ensure that our amazing product and technology is maintained solely by the MMB name, Map My Beauty has a patent and trademark filed and pending.

Map My Beauty is in active conversations with MAC Cosmetics, Benefit, Laura Mercier, Estee Lauder, Neiman Marcus, Macy’s, and Allure Magazine about potential partnerships with our brand.


We can’t help but share with you some of the great things others have been saying about our app. Don’t take our word for how we are revolutionizing the way you experience beauty, hear it from the experts and people just like you.


Annabella is a seasoned beauty professional. Having started her career as a beauty and fashion journalist, Annabella went on to spearhead the launch and growth of an original fashion and beauty channel, Hello Style, for HearstDigital, and relaunched channels for Vogue, Teen Vogue, Glamour, and Style.com at Conde Nast. Now, as the founder and CEO of Map My Beauty, Annabella is building the startup to become the go-to source of technology solutions created for women, by women.

With a Master and a PhD in Computer Science, Kristina’s research has been focused on facial modeling using 3D face models for face detection, recognition modeling and modification. As the CTO of MapMyBeauty, Kristina is making use of her profound knowledge on cutting-edge scientific technologies.

While doing makeup for the covers of Scandinavian fashion magazines, runway shows, TV commercials and business leaders,Viola also became a self-taught IT designer and programmer, helping local beauty brands create a web and mobile presence so that every woman could have access to the know-how and productoptions a makeup artist has.


Contact Information:

Annabella Daily
Kristina Scherbaum
Viola Riste

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