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Apr 28, 2015 8:46 AM ET

Archived: xxArray: A digital revolution built entirely around you – xxArray 3D Capture Tour offers access to 3D avatars, personalized rewards and a developer’s kit for creation of custom applications

iCrowdNewswire - Apr 28, 2015

xxArray: A digital revolution built entirely around you

by BlueVishnu

xxArray 3D Capture Tour offers access to 3D avatars, personalized rewards and a developer’s kit for creation of custom applications.

About this project

We’re taking our 90+ camera 3D body studio on tour to capture you in ultra high detail, and produce a 3D avatar of your likeness. There is a whole universe unfolding for the digital explorer and your digital avatar is your passport in.

Actor Donovan Leitch getting ready to be captured by the xxArray
Actor Donovan Leitch getting ready to be captured by the xxArray
Donovan Leitch's avatar with motion capture animation added
Donovan Leitch’s avatar with motion capture animation added


Immortalizing your existence in the virtual world will enhance the way you interact with the physical world in ways we are just now beginning to discover. Currently, your avatar can be used for things like video games, virtual reality, 3D printing, and customizable fashion, just to name a few. And these immediate applications are helping to unlock a wide range of possibilities.

Imagine your digital avatar being cast in a movie or video game and putting it to work for you. Think this sounds too good to be true? Think again.

Consider for a moment the true impact of what this project can achieve. Together, we can take technology which is only available to a select few and put it in the hands of a new generation of digital pioneers. These early explorers will help lead a revolution built around you and your digital self. 


Donovan Leitch high res render
Donovan Leitch high res render
  • Beyond cinema quality means your avatar can work for you by appearing in a film, AAA game, or VR experience.
  • High res captures show incredible detail when your avatar is 3D printed.
  • “Future Proof” your 3D Avatar to take advantage of technology advances for years to come. 
  • You want to preserve your likeness with as much detail and resolution that is available to you.



To add an add-on to your pledge, follow these steps:

1. Press the ‘Manage Your Pledge’ button above. If you have not pledged yet, it will say ‘Back this Project’. 

2. Increase your pledge total in the ‘Pledge Amount’ box by the sum total of the add-ons you want to add. 

3. At the end of the campaign you will receive a survey that will allow you to allocate your add-on funds. 


1. xxArray Base Capture is the most affordable access to the xxArray for a 3D capture session. We’ll give you instructions on how to prepare yourself to come camera-ready for the best capture possible. You will be given guidelines on what kinds of clothes are approved for capture. This is as high a quality as the Premium Capture and is eligible for most of the add-ons listed on this page. The only difference is that you may not have the same access to future applications. For example, if you are captured in jeans, your avatar will always be wearing jeans and may not be able to be redressed. You will have the option to upgrade to premium capture before your session by purchasing capture gear separately. 

2. Bespoke Body™ Premium Capture. We’ll provide you with capture gear, hair and make up touch-ups and prep you for the highest quality capture available. This will get you access to your avatar, base measurements and provide a model that is optimal for fitting wardrobe so your avatar can wear what you want it to.

We want to make this capture experience as affordable as possible. This level of capture and avatar creation starting at under a hundred dollars is unprecedented.

Whichever you chose, we promise to take you through our unforgettable capture experience. 


From September to November 2015, we’re bringing the xxArray to the following cities (dates subject to change):

  • September 11 – 12, 2015: Chicago, IL
  • September 13, 2015: Columbus, OH
  • September 18 – 19, 2015: Toronto, ON
  • September 20, 2015: Pittsburgh, PA
  • September 25 – 26, 2015: New York, NY
  • September 27, 2015: Boston, MA
  • October 2 – 3, 2015: Atlanta, GA
  • October 4, 2015: Raleigh, NC
  • October 10 – 11, 2015: Orlando, FL
  • October 17 – 18, 2015: Austin, TX
  • October 23 – 24, 2015: Seattle, WA
  • October 25, 2015: Portland, OR
  • October 31 – November 1, 2015: San Francisco, CA
  • November 7 – 8, 2015: Los Angeles, CA


We’d love to bring the xxArray to more cities. But to keep our overall tour costs in check, we have to focus on cities where we’re confident there will be a sufficient turnout. Based on our research and initial campaign efforts, we’ve chosen the 14 cities displayed on our tour map.

If there’s a city that’s not on our tour map, but should be, we’re giving you the chance to vote!

Simply vote for your city on WeDemand and share the link with everyone you think will be excited about bringing the xxArray to your town. If you can get 500 people to demand us in your city, we’ll do everything we possibly can to make your city a part of our tour.


If you can’t make the tour, but still want to participate there are some great non-capture level rewards you can take advantage of. And if you want to be captured, but we’re not coming to your city, you can still cast your vote so we can try to add your city to the tour.

Another option is you can always gift the capture experience to someone you know will be able to make the tour. 


Instead of more traditional forms of funding, we’re taking our project directly to you, those who share in our vision of 3D avatars for all. Rather than only being held accountable to a small group of investors, we want to work with you so that together we can build a community of enthusiasts and 3D pioneers with a collective voice loud enough to truly shape the course of our digital future.

Currently, this quality of capture is only available to clients with deep pockets, like movie studios and AAA game companies. We believe that to really change the world we need to get this technology in the hands of everyone. We need your support to travel to more locations, expand access to our capture system, and get our developer’s kit in the hands of people who will create personalized experiences that are based around you.


Actor Rufus Sewell captured by the xxArray and featured in the Nurulize Rise demo
Actor Rufus Sewell captured by the xxArray and featured in the Nurulize Rise demo


The xxArray is a state-of-the-art 3D capture system. Harnessing the power of 90+ ultra high-resolution HDSLR cameras, the xxArray captures a full 3D, 22 gigapixel image in a fraction of a second and creates an animation-ready digital avatar that can be prepped for a wide range of applications.


We’ve already used the xxArray to develop a number of groundbreaking commercial projects, including the first-ever interactive 3D campaign for Amazon’s Kindle Fire HDX to promote Relativity Media’s “Earth to Echo,” and Nurulize’s “RISE” demo, a 4K VR experience created for the Oculus Rift’s DK2.

Now it’s your turn!


“I’ve been in [the entertainment] business for about 25 years … and I have to tell ya, I was pretty blown away.” – Scott Ross, Co-Founder of Digital Domain

“This Badass 3-D Camera Array Could Revolutionize Entertainment” – Fast Company

“…all you gamers out there salivating to put yourself into the latest ‘Call of Duty,’ hang tight … the cavalry is on its way.” – Discovery News

“I finally fulfilled my childhood dream and it made me feel like a kid again: I played a video game as myself in the freaking game… This is the best thing.” – Casey Chan, Gizmodo

“…xxArray turned me into a video game and it blew my mind!” – The Next Web

The BlueVishnu TEAM

The xxArray is the culmination of over 2.5 years of research, development, testing and implementation by the team at BlueVishnu. Working in tandem with the award-winning creative technology and visual arts team at Alexx Henry Studios (2011 Cannes Gold Lion winner, 2011 SXSW Interactive Awards finalist) and in partnership with digital imaging leaders like Nikon, we’ve already taken the xxArray to international tradeshows like CES in Las Vegas, where we’ve wowed enthusiasts and industry experts alike: “Nikon Just Put Me in a Video Game and It Was Totally Insane!

Now we want to take the xxArray on the road and bring our portal into the unimaginably rich 3D universe to the masses.

Join us in the movement and help jumpstart an industry that revolves around YOU!

Risks and challenges

Due to the unique nature of this project, which includes more complex and nuanced logistical demands than the typical Kickstarter project (e.g., location and time-dependent reward fulfillment, ticket redemption, etc.), we’ve had to implement a number of terms and conditions in addition to the Kickstarter Rules and Terms of Use. By making a pledge to BlueVishnu’s xxArray Kickstarter Project (“Project”), you agree to accept the following: the BlueVishnu xxArray Kickstarter Project Additional Terms and Considerations (which can be found here:http://bit.ly/1yR0MUx), the risks as we’ve defined them below, and any other risks which impact the project even if they are not explicitly or implicitly stated. In the future, we may have to request further information from Backers to enable fulfillment and delivery of pledge rewards, change dates and locations of tour cities, change the dates upon which we estimate Project completion and/or reward delivery, or make any other changes. We will do our best to notify Backers of any such changes via Kickstarter.com, our website (http://www.xxarray.com), and/or Backer-provided email addresses. All questions or disputes regarding eligibility for pledge rewards will be resolved solely by BlueVishnu.

Having spent the last two and half years developing and refining the xxArray, our capture process is fine-tuned and ready for deployment. And while we’ve dismantled and reconstructed the xxArray at a number of trade shows in the past, we’ve never taken it on the road for an extended stretch of time. Nor have we ever traveled from city to city with the xxArray in tow. Because a tour of this magnitude represents a venture into new territory for our team, we’ve identified a number of key risks and challenges, all of which we’re confident we’ll overcome on our way to delivering the world-class xxArray 3D Capture Experience across North America.

CONSTRUCTION OF MOBILE UNIT: The biggest challenge will be making our tech mobile. This has been done with other types of systems and we are partnering with people who have experience in this field. We are confident that this will be done and thoroughly tested well before the tour begins and we will keep all of our supporters updated on the process as it comes together.

TOUR DATES: We intend to stick to the tour dates we have outlined above. However, we are still securing local partnerships and hosts for each city. If you would like to host us while we’re in your town, please reach out. We will keep everyone posted as dates become secured. And if we have to shift any of the dates, we will let you know. Of course, if you can’t make the tour, you can either give your capture to someone else or we will be happy to refund your pledge.

ATTENDEE TURNOUT: We have chosen the tour cities based on where we think the most support will come from. If a city does not get a mass of supporters, this does not mean we will not be coming to you. However, it may mean we shift the dates a bit. Again, we are always happy to refund your pledge if you are unable to make it.

MINIMUM BUDGET AS FUNDING GOAL: Our funding goal is $100,000 which will allow us to build out a truck and tour the country capturing all of you. However, it really is the minimum we need to get the tour going. We are hoping that the support we get far exceeds this goal so that we can add stretch goals and expand more of an event around the capture process. Our desire is to create a full event and experience around welcoming you through the portal and into the digital world.

OBTAINING REWARDS AND ADD ONS: We have partnered with some fantastic 3D printers and developers to ensure that your rewards will arrive in a timely manner. Once the tour dates have been solidified, we will roll out a fulfillment schedule. Stay tuned for updates on our partnerships. We are looking forward to keeping you involved in our process along the way.

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