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Apr 9, 2015 7:45 EDT

LUKE ARENHOLDT – Mens Fashion Label AW2015 Launch: An alternative to traditional mens fashion

iCrowdNewswire - Apr 9, 2015

The story of the project

After graduating from RMIT Melbourne with a Degree in Applied Science-Fashion Technology, it felt like the only logical next step was to take the plunge and start the label I had always dreamed about since I was a small boy growing up in a small country town.
This label lets me challenge ideas of masculinity, provide an alternative to traditional mens fashion, and provoke thought into present day consumer behaviour to achieve the ultimate goal; change for the better within the fashion industry.
We as a consumer society need to ask questions about sustainability, ethical practices, and our reasoning for our purchases, and not just whats on the price tag.
As a designer, I have the hope to be able to be a part of a growing group of fashion designers that will contribute to a positive change.
All clothes are designed and made at my studio in Fitzroy, Melbourne and I’m proud to be Melbourne raised and Australian made.

How the funds will be used

As a new, small business with big aspirations, all funds will be 100% allocated to the LUKE ARENHOLDT label.
I’ve broken down the allocation of funds I hope to raise, and I thank you all in advance for being interested enough to get to this point. Every cent, every dollar helps.FABRIC (a combination of locally sourced fabrics and ethically and sustainable fabrics bought from indigenous communities in rural northern Thailand)  = $2, 050
TRIMS inc. thread, zips, buttons, elastic = $250
LABELS inc. brand labels, care labels, country of origin = $500
PACKAGING inc. eco-friendly bags, boxes = $300
BUSINESS CARDS = $300And of course, I’d like to allocate funds to showcase my AW2015 collection in a show that will reflect the funds I’ve raised and to thank all those involved in helping me achieve my life goal.

BAND (Melbourne band to be announced) = $250
VENUE = $400
BAR = $400
FOOD $350

Project Team

Contact Information:

Philip Pedersen

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