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Tag: gumgum

Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3

Press Release

London, 30th June 2022: GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity™, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, […]

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GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements

Press Release

Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience London, UK – June 14th, 2022 – GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the […]

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GumGum Announces Industry First Contextual Partnership with Tumblr

Press Release

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability London, UK – June 9th, 2022 – GumGum, a contextual-first global digital advertising platform, today announced […]

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GumGum and Invincible Entertainment announce partnership on new CTV ad integration

Press Release

London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment, signalling a unique collaboration aimed at delivering a new calibre of ad experiences in the fast-moving […]

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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

Press Release

London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and […]

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GumGum appoints Harmen Tjaarda as Managing Director for four European markets

Press Release

 The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset   London, UK, 19th April: Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing […]

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GUMGUM PARTNERS WITH THE AD COUNCIL ON SUPPORT FOR UKRAINE

Press Release

London, UK 12th April, 2022 — GumGum, a contextual-first advertising technology company, today announced that it is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine […]

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GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Press Release

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.  London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today […]

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