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Tag: contextual

Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study

Press Release

The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data   London, UK 12th July 2022: Attention measurement and optimisation provider Playground xyz has […]

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Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3

Press Release

London, 30th June 2022: GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity™, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, […]

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Playground xyz appoints new team members as it solidifies its position as a leader in the attention space

Press Release

 Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data London, UK, 23rd June: Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it […]

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GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements

Press Release

Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience London, UK – June 14th, 2022 – GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the […]

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GumGum Announces Industry First Contextual Partnership with Tumblr

Press Release

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability London, UK – June 9th, 2022 – GumGum, a contextual-first global digital advertising platform, today announced […]

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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

Press Release

London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and […]

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GumGum appoints Harmen Tjaarda as Managing Director for four European markets

Press Release

 The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset   London, UK, 19th April: Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing […]

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GUMGUM PARTNERS WITH THE AD COUNCIL ON SUPPORT FOR UKRAINE

Press Release

London, UK 12th April, 2022 — GumGum, a contextual-first advertising technology company, today announced that it is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine […]

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