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Tag: brand safety

White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds

Press Release

Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021 London, UK 19th May 2022: IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy […]

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GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Press Release

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.  London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today […]

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White Bullet’s collaboration with Poland’s Sygnał Association makes a significant dent in ad-funded piracy in this key European market

Press Release

White Bullet’s latest report for Sygnał shows clear and significant reductions in ad-funded piracy thanks to collaborative efforts London, UK 24th February 2022: IP protection company White Bullet’s collaboration with the Sygnał Association in Poland, designed to prevent ad-funded piracy, […]

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