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Tag: adtech

Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Press Release

London UK, 5th July 2022 – Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is […]

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Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Press Release

Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company   London UK, 5th July 2022 – Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in […]

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Playground xyz appoints new team members as it solidifies its position as a leader in the attention space

Press Release

 Playground xyz’s latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data London, UK, 23rd June: Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it […]

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Teads partners with Lumen Research to offer attention measurement to clients globally

Press Release

   This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics London, UK, 23rd June: Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native […]

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Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region

Press Release

The ad tech company’s latest hire brings extensive experience and a valuable network as Adnami continues to invest in critical European markets Hamburg, Germany, 16th June 2022: Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as […]

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Cavai appoints Mats Persson as CEO

Press Release

Persson takes the helm as the business readies itself for its next phase of growth London UK 16th June 2022: Cavai, the leading conversational advertising cloud, has appointed Mats Persson as CEO. The appointment comes as Cavai’s presence continues to […]

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Passendo appoints Harry Charalambous as Head of Demand & International Growth

Press Release

The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor. London, UK – June 9th, 2022 – Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth […]

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GumGum Announces Industry First Contextual Partnership with Tumblr

Press Release

Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability London, UK – June 9th, 2022 – GumGum, a contextual-first global digital advertising platform, today announced […]

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Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale

Press Release

New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences       By Havas Media Group | June 1, 2022 Havas Media Group announced today a global partnership with Lumen Research that will create bespoke […]

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B2B specialist PR agency The Digital Voice announces four key account wins as it celebrates its tenth birthday

Press Release

Exit Bee, multilocal, Passendo and Tailify join The Digital Voice client roster in Q2 2022 as three staff at the boutique agency are promoted London, UK 31st May 2022: As it approaches its ten year anniversary, boutique B2B PR agency […]

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GumGum and Invincible Entertainment announce partnership on new CTV ad integration

Press Release

London, UK – May 26th, 2022 – GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment, signalling a unique collaboration aimed at delivering a new calibre of ad experiences in the fast-moving […]

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Optable Announces New Data Clean Room Capabilities

Press Release

Flash Nodes Enables Frictionless Collaboration, Allowing Optable Customers to Easily create data clean rooms with their partners London, UK 24th May 2022 — Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem, today announced […]

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White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds

Press Release

Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021 London, UK 19th May 2022: IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy […]

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Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands

Press Release

Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates London, UK, 17th May 2022: Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, […]

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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardisation Efforts

Press Release

London, UK, May 12th, 2022 — GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA), and […]

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GumGum appoints Harmen Tjaarda as Managing Director for four European markets

Press Release

 The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset   London, UK, 19th April: Harmen Tjaarda, the co-founder of JustPremium, a GumGum company, is set to become Managing […]

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multilocal hires new directors as steep growth trajectory continues

Press Release

The ad curation specialist’s hiring spree continues with the appointment of senior HR and sales executives London, UK, 13th April 2022: Building on a great first year of delivering for marketers worldwide, multilocal is continuing with the significant expansion of […]

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Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director

Press Release

London, UK, 13th April 2022: Tailify has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer marketing. A digital advertising industry […]

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Passendo powers up with raft of new board members

Press Release

The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2   London, UK 12th April, 2022 – Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie […]

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HYBRID THEORY PROMOTES INÊS MARTINS TO GLOBAL HEAD OF PRODUCT; NAMES SEAN BADLISHAH MANAGING DIRECTOR OF APAC REGION.

Press Release

LONDON, UK (April 5th, 2022) — Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation […]

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Cavai appoints Kate Lyons as VP, US East

Press Release

The appointment accompanies significant international expansion at the leading conversational advertising cloud London, UK, 30th March 2022: Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands […]

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GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Press Release

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.  London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today […]

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Cavai appoints Jonathan Pacey as Commercial Director, APAC

Press Release

 The appointment comes as the leading conversational advertising cloud enjoys significant international expansion   London, UK 22nd March 2022: Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in […]

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Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox

Press Release

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin America markets. Leading in-game advertising specialist Adverty today […]

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White Bullet’s collaboration with Poland’s Sygnał Association makes a significant dent in ad-funded piracy in this key European market

Press Release

White Bullet’s latest report for Sygnał shows clear and significant reductions in ad-funded piracy thanks to collaborative efforts London, UK 24th February 2022: IP protection company White Bullet’s collaboration with the Sygnał Association in Poland, designed to prevent ad-funded piracy, […]

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B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins

Press Release

JustPremium, Optable and Hybrid Theory will be joining The Digital Voice client roster in Q1 2022  London, UK 21st Feb 2022: The Digital Voice signs three new leading adtech clients to their portfolio this quarter.  The three new clients selected […]

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Water Tower Research Publishes Initiation of Coverage Report on MCAP Acquisition Corp. (NASDAQ: MACQ) Titled ” Merging with AdTheorent, Ad AI Technology Leader Projecting 30% CAGR Going Public at 28% Discount to Peers”

Press Release

December 14, 2021, CHICAGO, IL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage report on MCAP Acquisition Corp / AdTheorent (NASDAQ: MACQ) as MCAP Acquisition is merging with AdTheorent. AdTheorent is a programmatic digital advertising leader using […]

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Last improvement in digital advertising technology: Vidoomy opinions filter

Press Release

The spanish adtech Vidoomy, whose business focus is digital video advertising, continuously develops improvements in its services and technology to continue leading the online advertising market. Vidoomy has included the users opinions who surf the Internet as part of the […]

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