The detox drinks market could accrue an impressive growth rate between 2020 and 2027 (analysis period), believes Market Research Future (MRFR).
Growth Boosters and Impediments
COVID-19 pandemic has curbed discretionary spending among consumers worldwide, as consumers are steering their focus towards safer and healthier products. As a result, detox drinks are garnering high traction among consumers, given its popularity as a healthy and immunity boosting product. Soaring number of brands, in the wake of the spread of the pandemic, are now focused on strengthening their supply chains and reaching out to more consumers via e-commerce channels. Brands are leveraging online channels to bolster the sale of a variety of detox drinks and remain competitive in the global market.
Detoxification is the latest health trend that has captured the attention of many, with consumers striving to eliminate toxins and bolster their bodily functions. Booming interest in better digestion, functions, and immune system boosts the demand for detox drinks. The alarming growth in drug abuse and addiction cases also enhances the market demand. Detox drinks are emerging as popular beverages among health consciousness people across Africa, Asia Pacific, and Middle East, which will be a lucrative opportunity for the global vendors in the ensuing years.
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Detox drinks market has been dissected with respect to product type, category, packaging type as well as distribution channel.
Major product types in the detox drinks market are water, juice, smoothie, tea & coffee, and more.
Organic as well as conventional are the top categories covered in the report.
In terms of packaging type, the major chemicals are bottles, pouches & sachets, and others.
Store based as well as non-store based are the primary distribution channels in the market. The major store-based distribution channels are hypermarkets & supermarkets, convenience stores, and more. In emerging regions, as urbanization continues to soar, number of supermarkets and hypermarkets continues to rise as well. This has given a substantial boost to the sales of detox drinks in recent years, and will favor the worldwide market in the future too.
North America can most likely be the ruling market for detox drinks, in view of the large number of renowned brands in the region. The North American market is further favored by the rising consumer preference for natural and healthier beverages as various illnesses and disorders continue to affect the population. The demand for natural and organic detox drinks is enjoying substantial demand in the region, particularly in the United States, in the wake of surging awareness among people regarding the negative effects of chemical/artificial ingredients. This factor has compelled leading companies to focus more on R&D expenditure to launch organic and healthier beverages.
The Asia Pacific market could progress at the fastest pace in subsequent years, all due to the rise in per capita incomes and the soaring demand for ready-to-drink beverages. The heightened prevalence of an inactive and sedentary lifestyle among consumers and the consequent rise in various disorders adds to the market value as well.
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The global leaders in the detox drinks industry are Suja Life LLC (US), Jus By Julie (New York), Hain Celestial (US), Dr Stuart’s (UK), Raw Generation (New Jersey), Terranova Synergistic Nutrition (UK), Temple Turmeric (New York), Pukka Herbs (UK), Project Juice (California) and many more.
Belfast-based Perfectly Pure Juices is planning to expand to the UK mainland, accelerating its growth in the health and wellness sector with the launch of new detox juice range. The new juice range is made from natural, and pure produce with no preservatives, chemicals, and added sugar. These juices support clean, energetic, and healthy lifestyles, can be taken either daily for balanced diet or to facilitate an intensive detox regime.
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