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In the modern world of online business and e-commerce, it’s vitally important to try to drive high volumes of traffic to your company website. It’s a simple fact that higher levels of web traffic have a greater chance of translating into increased online sales which will lead to healthier revenue streams and profit levels.
However, it’s becoming far more difficult to reach page one of the all-important Google search rankings. Every year, new rules are published on the best practices for search engine optimization (SEO) and adhering to these can be a difficult and time-consuming process. In addition, the online marketplace becomes more crowded each year as new companies enter the environment.
Online trading has led to truly international competition taking place as businesses can trade in the online space and offer their products and services to a range of countries if delivery times are acceptable. This article focuses on three key ways to drive more traffic to your website so that your profitability and competitiveness can be maximized.
One of the key facets of SEO best practice is to cultivate a range of backlinks that direct back to your company website. However, it should be recognized that not all backlinks will help to improve your page rankings and gain additional web traffic. Backlinks need to come from other high-reputation sites that have authoritative content and feature highly on search results.
Put simply, cultivating backlinks from poor-quality websites or those that have low-quality content will harm your page rankings and therefore result in lower levels of web traffic. It can be difficult to be sure what constitutes an authoritative site. Thankfully, many professional SEO and web consultancy firms offer an outreach link building service which ensures that backlinks are generated from reputable sites which lead to improved levels of web traffic.
Another key way to build improved levels of web traffic is to ensure that you offer exceptional customer service with every transaction. Occasionally, things will go wrong that lead to customer dissatisfaction and may result in customer churn if they’re not resolved quickly and effectively. In addition, this can lead to consumers leaving negative customer reviews on sites such as Trustpilot which can have an extremely detrimental effect on web traffic levels over time.
In short, all customer enquiries, queries, and issues should be responded to efficiently and to the customer’s satisfaction. When your company receives positive feedback, it’s important to include this on a testimonials page of your website as this is proven to increase trust with both new and existing clients.
As a final point, your business website should be universally accessible. For example, web pages should be able to be displayed on the smaller screens of smart phones and tablets (which account for more than half of the devices that are used to make web purchases). Text should be legible on smaller screens and buttons and scroll bars should be incorporated for easy navigation and trouble-free surfing.
It can be good practice to adopt a web page philosophy of “less is more.” Cluttered pages that are difficult to navigate may lead to the site being viewed as poor quality by search engines and therefore featuring in further down the pages of search results.
