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A press release can be defined as a statement distributed to media outlets that are intended to generate news coverage for certain events, products, or services. When used correctly, press releases can be a powerful tool.
A press kit is an essential part of your website. You should have it from day one.
Here are four times you should consider leveraging the power of press releases.
Sharing company milestones is a good idea for two reasons. First of all, it’s one of the best ways to reassure current customers, investors, or potential partners that you’re achieving positive outcomes. Also, it gives you an opportunity to inform a wider audience about your progress and get them interested in the work you’re doing.
To illustrate, say your business is celebrating a major milestone like completing 15 years of operations. Sharing the momentous occasion with a press release is great for creating positive buzz and reinforcing your reputation as a reputable business.
A new product launch is an exciting time for a business. You’ve probably spent months or even years perfecting the product and now it’s finally ready for the world to see. So, to get people excited about your new offering, why not issue a press release with information about the product, pricing, and availability?
An example of this is Apple’s launch of the iPhone 12. They issued a press release detailing the features and specs of the device, as well as when it would be available for purchase. The press release was then picked up by multiple media outlets, giving Apple an easy way to build anticipation for its new product.
From commercial insurance lawsuits to police misconduct, press releases can be used to shine a light on injustice and make sure the right people are held accountable. A great example of this is when a press release was used to call attention to the wrongful death of George Floyd caused by police officers.
So, if your business has been the victim of injustice, whether it be a breach of contract, an unfair labor practice, or something else, you can use press releases to get the word out and bring attention to the situation.
When a PR crisis occurs, it can be difficult to navigate the situation. Luckily, press releases are a handy tool for controlling the narrative and getting people to understand your side of the story.
For example, when Trader Joe’s was accused of racially insensitive packaging, they used a press release to respond. They explained their thought process and why they felt the allegations were unfounded.
So if your business finds itself in a PR crisis, issuing a press release to set the record straight is a good place to start as it means that people at least hear your side of the story.
Press releases can be a powerful tool. From showcasing major milestones to responding to PR crises, press releases can help you get your message out or control a narrative.
