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Market Dynamics:
Market Research Future (MRFR) pointed out factors like the growing demand for customized make-up, hike in innovations, impact of the social media and entertainment industry, and others. Bloggers are also impacting trends in the segment, owing to which the reach companies are witnessing is substantial.
False Eyelashes Market, according to MRFR, is poised to register a growth rate of 7.30% over the forecast period. The market is expected to garner a value of approximately USD 2.39 Billion by the end of 2027.
Applying artificial eyelashes to enhance one’s appearance has become fashionable, especially among ladies. The cosmetic industry’s growth has been driven by the tendency that more and more women are ready to spend considerable sums of money on cosmetics. False eyelashes are becoming increasingly popular among persons who have lost their hair owing to the condition. Manufacturers are focusing on making fake eyelashes using synthetic hair as a raw material as demand grows and because it is less expensive.
The cosmetic industry has developed and changed drastically in the last several years all around the world. The cosmetic industry has become stronger as more women are willing to spend considerable sums of money on cosmetics. Even though a variety of cosmetic items are available, the demand for fake eyelashes has skyrocketed. The expansion of the global market for fake eyelashes has resulted in a growing trend of larger eyes and longer eyelashes.
With technology advancements and everything becoming intelligent, fake eyelash producers are working to build intelligent eyelashes that can operate as a switch to control electronic gadgets such as TVs, lights, and other electronic devices with only a blink. With LED lights, false eyelashes are increasingly becoming a fashion statement. Furthermore, rising advances in artificial eyelashes products are a key element projected to provide significant revenue growth prospects for major manufacturers operating on the global market, according to current fashion trends such as LED eyelashes and magnetic eyelashes.
Rapid shifts in fashion trends may stifle the market’s expansion. Fast fashion is the most popular trend, and it has the potential to stifle industry growth. Another factor that could slow the market’s expansion is the rising desire for permanent natural eye lash extensions. Furthermore, the market’s growth is hampered by the product’s limited use and short lifespan.
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Market Segmentation:
Based on type, the global false eyelashes market has been segmented into strip lashes, individual lashes, cluster lashes, and others. Among these, the strip lashes segment held a 57.34% share of the market in 2017.
By raw material, the false eyelashes market has been segmented into synthetic hair, human hair, animal hair & fur, others.
The global false eyelashes market, by production, has been segmented into machine-made, hand-made, and others. Among these, the lion’s share of the market is likely to be held by the machine-made segment.
On the basis of distribution channels, the false eyelashes market has been segmented into store-based and non-store-based.
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Regional Overview:
Due to the expanding technical makeup of an industry, which is leading to the rise in the purchase of false eyelashes in the country, the North American market is expected to account for the biggest revenue share of the global false eyelashes market during the study period. The existence of a large number of suppliers in the United States has helped to establish a strong foundation for the product. The expanding influence of TV and film performers, as well as social media influencers, has also fueled demand for fake eyelashes and increased their popularity. Permanent eyelash extensions, which last two to three weeks, are a technique that has acquired a lot of traction in the region.
The fake eyelashes market in Asia-Pacific is predicted to grow at the fastest rate during the forecast period, owing to rising awareness of various eye makeup products, notably for customized & customized eye makeup products. Furthermore, the introduction of an innovative assortment of false eyelashes in the region is growing the market for false eyelashes. Increasing awareness of shifting beauty trends and the availability of new and more efficient products in India, China, South Korea, and the Philippines, among other regions, will boost the regional market throughout the projection period. Manufacturers of cosmetics and beauty goods have produced customized items to fulfil the needs of Asian women, particularly East Asian women, who are different from those of Caucasian women.
Competitive Landscape:
The global market for false eyelashes depends on the contributions made by companies like KISS Products, Inc. (the US), Ardell International, Inc (US), Esqido (Canada), M?A?C Cosmetics (the US), L’Oréal S.A. (France), PAC Cosmetics (India), Provoc (Lebanon), House of Lashes (US), Huda Beauty FZ-LLC (UAE), Kosé Corporation (Japan), Parfums de Coeur, Ltd. (US), Beauty Box LLP (India), Lilly Lashes (US), Velour (US), and Miss Claire Cosmetics (Poland).
These companies have made their presence felt in the market with various innovations. Mergers, acquisitions, hiking expenditure for research and development, collaborations, launching, branding, and others are also some of the major tactical measures that these companies apply to stay ahead in the market.
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