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Digital marketing is an important way to get your work noticed online. There are many aspects to this that people spend years and years trying to figure it out. Some have studied it while doing courses, and schooling. Others have studied it with the use of trial and error. But, is there a simple way to do digital marketing? Well, you are in luck since this article will explore how to simplify digital marketing for beginners.
The first thing you should do is to think about what you want to market? Is it a product, a service, a video, a drawing, a book, etc. Then you should try to figure out which type of digital marketing will be your main focus. For example, Content Marketing would be the way to go if you are a writer. This is because you would be writing articles to show off your skills and get your brand out there, as well as maybe catch the attention of potential customers. Writing online and through non-paid sites is what many people do in the beginning.
However, one of the best types of digital marketing is SEO (Search Engine Optimization) as well as the use of social media.
SEO can be seen as the standard and the bases of digital marketing. SEO is about how to get your work, product, etc, on the front page of Google (or even other search engines), as the top result of a search. This is how people will find your work. This concept also seems to apply to YouTube. Regarding Google and YouTube, people will not search for your product’s name directly since they will not know what it is.
But they will search for words related to your product. These are known are keywords. On YouTube, they are tags. The right tags can boost up your YouTube views, hopefully resulting in YouTube likes, on Twitter and Instagram they are hashtags. The right hashtag could make your tweet go viral. Therefore, you should research what tags, keywords, etc are trending and what people look for when they search for something. If you are promoting your drawing then using hashtags like #drawing, #art, #characterdesign, etc. will help you target the audience that wants to see that type of stuff.
Social media is accessible to a lot of people and it is easy to use. Plus, there is a human quality in it that is often lost in promotional emails. You get to interact with people replying to comments, liking stuff, etc. Showing that you are alive. On any social media platforms like Facebook, Twitter, YouTube, Pinterest, etc. you can see the results of your work directly from your audience. Here you can figure out a new way to advertise or to improve your product if you are posting a video or a drawing etc.
And you can cross advertise to other social media platforms. This is the purpose of sharing. Therefore if you post a video on YouTube you can share it with your Twitter, Facebook, etc. Just make sure you add the right hashtags. The simple ways to do digital marketing is with the use of tags, hashtags, keywords (SEO basics), and social media or buy views.
