Pet Snacks & Treats Market to Surpass USD 101.3 Billion with 5.65% CAGR in 2030 – Driven by Humanization of Pets and Health-Focused Formulations

Pet Snacks & Treats Market Size is Estimated to Reach USD 101.3 Billion by 2030 and it will register a CAGR of 5.65% during forecast period 2022 to 2030.

The global pet snacks and treats industry is witnessing dynamic growth as pet ownership rises and consumers increasingly view their pets as family members. Owners are not only spending more on essentials but are also indulging pets with a wide variety of snacks and treats that support their health, happiness, and behavior.

Innovations in ingredients, growing awareness of pet wellness, and the popularity of premium, natural, and organic treat options are shaping industry trends. Additionally, the boom in e-commerce and subscription box services for pet products is transforming the way pet treats are purchased and delivered.

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Key Players Include:

• Mars Incorporated (US)
• Nestlé S.A. (Switzerland)
• Colgate-Palmolive Company (US)
• The J. M. Smucker Company (US)
• LUPUS Food (Santa Luzia)
• Diamond Pet Foods (US)
• Charlee Bear Products (US)
• Addiction Foods (US)

Key Market Drivers

1. Humanization of Pets

Pets are now seen as companions and family members rather than just animals, leading to increased spending on their nutrition and well-being. Owners are more conscious of pet diets and are willing to pay more for high-quality, nutritious, and functional treats.

2. Health and Wellness-Oriented Products

Consumers are seeking snacks that provide health benefits such as dental care, digestive health, joint support, and skin/coat improvement. This has led to a surge in treats made with superfoods, probiotics, and other targeted nutrients.

3. Growth of E-Commerce and D2C Channels

Online platforms have made it easier for consumers to access a broader range of pet snacks. Subscription services, personalized product recommendations, and influencer marketing have contributed to brand visibility and consumer loyalty in the non-store channel.

4. Rising Pet Ownership and Expenditure in Emerging Markets

Urbanization, rising disposable income, and changing lifestyles are driving pet adoption in emerging economies, particularly in Asia-Pacific and Latin America. This surge is creating new opportunities for both global and local pet treat manufacturers.

Market Segmentation

By Type

• Chewable Treats dominate the market as they serve multiple purposes including entertainment, anxiety relief, and dental hygiene. These are particularly popular among dog owners.
• Eatable Treats (soft bites, biscuits, jerky, etc.) are widely used for training, rewarding, and bonding. Manufacturers are introducing new flavors and functional variants to appeal to a broader pet base.

By Pet

• Dogs account for the largest share of the market, given their global popularity and higher treat consumption rate.
• Cats are a fast-growing segment, with a surge in treats designed for coat health, hairball control, and hydration.
• Birds and Fish also have niche but growing markets, supported by improved awareness of species-specific nutritional needs.
• Others include small mammals and exotic pets, with treats tailored for dietary enrichment and mental stimulation.

By Category

The market includes both functional (health-related) and indulgent (flavor-focused) treat categories. However, many products now combine both, appealing to health-conscious pet parents who still want to pamper their animals.

By Distribution Channel

• Store-based channels, including supermarkets, pet specialty stores, and vet clinics, continue to account for a significant portion of sales due to in-person guidance and convenience.
• Non-store-based (online) channels are expanding rapidly, particularly post-pandemic. The rise of digital-native brands and third-party marketplaces has made shopping more accessible and personalized.

Regional Insights

North America

North America leads the global market, driven by high pet ownership rates, advanced pet care infrastructure, and the dominance of premium treat brands. The U.S. is a major contributor, where pet parents prioritize nutritional labels, grain-free options, and veterinarian-recommended treats.

Europe

Europe follows closely, with countries like the UK, Germany, and France witnessing high demand for natural and organic pet snacks. Stricter regulatory standards and growing environmental consciousness are encouraging sustainable packaging and ethically sourced ingredients.

Asia-Pacific

Asia-Pacific is the fastest-growing region, with markets like China, India, Japan, and South Korea showing a sharp rise in pet adoptions and premium pet care spending. Local manufacturers are introducing culturally relevant flavors and products while aligning with global trends.

Rest of the World (RoW)

Latin America, the Middle East, and Africa are emerging markets for pet treats, with increasing urban pet adoption, growth in middle-income households, and improvements in retail and e-commerce infrastructure.

Competitive Landscape

The pet snacks and treats market is highly competitive and fragmented, with both multinational corporations and regional brands vying for consumer attention. Key players are investing in R&D, acquisitions, and new product launches to cater to evolving consumer preferences.

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Future Outlook

The pet snacks and treats market is set to thrive as pet parenting continues to evolve globally. Opportunities lie in:

• Functional and vet-formulated treats
• Clean-label and limited-ingredient products
• Sustainable packaging and sourcing
• AI-driven personalization and D2C expansion

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