McLean, VA – January 28, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Reshaping and Nutritional Company, LLC d/b/a ArdyssLife to the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office for possible enforcement action. The referral comes after Ardyss failed to confirm intent to comply with DSSRC recommendations to discontinue unsubstantiated earnings and health-related product performance claims made on the Ardyss website and on social media by its salesforce members.
DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Ardyss is a direct selling company that markets reshaping apparel, nutrition, personal care, and home care products.
Earnings Claims
Product Performance Claims
Ardyss did not respond to DSSRC’s ongoing requests for substantiation of the challenged claims and only confirmed removal of one of the 13 challenged social media posts. While DSSRC appreciated Ardyss’ efforts to remove one of the posts at issue, DSSRC remained concerned that 12 posts/claims are still publicly accessible.
Ardyss also did not respond to DSSRC’s various requests for evidence confirming that it attempted to contact the individuals responsible for disseminating the existing posts and failed to respond to DSSRC’s request for a Company Statement demonstrating its intention to comply with DSSRC’s recommendation to discontinue or significantly modify the remaining 12 social media posts.
After multiple attempts, Ardyss has failed to respond to DSSRC’s requests. Pursuant to DSSRC Policies and Procedures, Ardyss has now been referred to the FTC and the Nevada Attorney General’s Office for possible enforcement action.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.
Contact: Jennie Rosenberg, Media Relations, BBB National Programs, press@bbbnp.org