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August 13, 2024, ST. PETERSBURG, FL – Water Tower Research (www.watertowerresearch.com) has published an Initiation of Coverage Report on 1-800-Flowers.com, Inc. (NASDAQ: FLWS) titled, “Building a Preeminent Gifting E-commerce Platform.” The report can be accessed here.
1-800-Flowers.com is a preeminent e-commerce gifting platform with offerings currently focused on floral arrangements, seasonal gifts, gourmet food items, gift baskets, and personalized gifts. E-commerce accounted for about 88% of total revenue in the first nine months of FY24.
While the company’s heritage is in the floral segment, first as a flower shop in Manhattan in the 1970s, then expansion through a WATS line in the 1980s and digitally in the 1990s via CompuServe and AOL, and ultimately through its own e-commerce website, it has been acquisitions that have built the gifting platform that FLWS is today.
In particular, it was the 2014 acquisition of gourmet food purveyor Harry & David that proved to be the seminal acquisition in forming today’s 1-800-Flowers.com e-commerce platform.
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