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Portable Air Cooler Market is poised for substantial growth, projected to achieve a remarkable CAGR of 6.45% from 2022 to 2030, reaching a market value of USD 1.90 billion by the end of the forecast period. Portable air coolers, known for their low power consumption and eco-friendly nature, utilize water-drenched pads to cool the air, offering consumers a sustainable cooling solution. The market’s expansive growth is fueled by a variety of portable air cooler types based on categories, types, and end-users, providing a diverse array of options to consumers globally.
Segmentation Overview
The global portable air cooler market is meticulously segmented based on category, end user, and distribution channel, providing a nuanced understanding of the industry dynamics.
Category Segmentation: Automatic vs. Semi-Automatic
The market categorization into automatic and semi-automatic portable air coolers unveils interesting insights. The dominance of the semi-automatic segment is anticipated during the forecast period. Affordable pricing and ease of operation drive the popularity of semi-automatic portable air coolers. Widely available in stores, these coolers cater to the majority of consumers. However, the automatic segment is expected to register a higher CAGR, driven by the increasing popularity of automatic air coolers equipped with features like remote control and weather monitoring. The rise in per capita disposable income in developing countries further propels the growth of automatic portable air coolers.
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End User Segmentation: Residential vs. Commercial
The residential segment is projected to dominate the global portable air cooler market, showcasing a higher CAGR during the assessment period. The widespread use of portable air coolers in residential spaces, with various types such as tower coolers, window coolers, and room coolers designed specifically for home use, significantly influences the global market. Meanwhile, the commercial segment is expected to witness substantial growth, particularly in places like hotels, restaurants, and hospitals where air coolers designed for commercial use are employed. These commercial coolers are larger in size and possess enhanced cooling capacity.
Distribution Channel Segmentation: Store-Based vs. Non-Store-Based
The market’s distribution channels are segmented into store-based and non-store-based categories. Store-based channels, further categorized into supermarkets and hypermarkets, specialty stores, and others, are expected to dominate the market, generating the highest revenue. The strong distribution networks and high brand value established by market players contribute to the prominence of store-based channels. On the other hand, the non-store-based segment is projected to register a higher CAGR during the assessment period. This growth is attributed to technological advancements in the e-commerce industry and the growing preference for online shopping among consumers.
Industry Updates and Regional Analysis
In October 2018, Carrier Corporation inaugurated a technology development center in Haryana, India. This facility, equipped with advanced laboratories and testing facilities, focuses on the development of energy-efficient heating, ventilating, and air conditioning (HVAC) products. This development center signifies Carrier Corporation’s commitment to innovation and meeting the region’s demand for high energy-efficiency.
Regional Analysis: Asia-Pacific, North America, Europe, and RoW
Asia-Pacific: The Asia-Pacific region is poised to dominate the global portable air cooler market during the forecast period. Affordable and efficient air coolers, in comparison to air conditioning devices, find widespread use among consumers in the region. Market players are actively leveraging advertising media and e-commerce platforms to create brand awareness, contributing to the anticipated growth in the portable air cooler market.
Rest of the World (RoW): The portable air cooler market in RoW is expected to witness the fastest growth from 2019 to 2024. The high demand for air cooling systems in this region, driven by hot and dry climates, is a key factor boosting market growth. Product innovation, particularly in air coolers with remote control systems, coupled with continuous growth in the retail sector, further accelerates regional market expansion.
Key Players
Several key players shape the global portable air cooler market, including LG Electronics Inc. (South Korea), Olimpia Splendid S.p.A. (Italy), Electrolux AB (Sweden), Havells India Ltd. (India), De’Longhi S.p.A (Italy), Carrier Corporation (US), Honeywell International Inc. (US), The Whirlpool Corporation (US), Symphony Limited (India), NewAir (US), Bajaj Electricals Ltd (India), Usha International Ltd (India), WHYNTER LLC (Canada), Panasonic Corporation (Japan), and Orient Electric (India).
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