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Relying on setting up a great website and updating it with eye-catching content is the least you can do to rank and gain traffic. You have to track your ranking constantly in order to maintain the quality of your resource. Trends change quickly, strategic mistakes happen even quicker. So how can you track your rankings?
Google Search Console offers insightful information about how well your website performs. It provides information on average positions, click-through rates, impressions, and clicks for a range of search terms and pages. Whereas Google Analytics offers useful data about user activity, conversions, and organic traffic. You can determine changes in your rankings by keeping an eye on variations in organic traffic and conversions.
You can use particular keywords or phrases that are pertinent to your website to perform manual searches on search engines. Take note of where your site appears in the search results. This method provides you with a basic notion of your ranks, but it is more time-consuming and less accurate.
In order to make things quick and easy, an automated tool is always advised. SEO PowerSuite Rank Tracker is intended to track and monitor keyword ranks in search engines. It is a component of the SEO PowerSuite, a collection of instruments designed to cover a range of SEO optimization and analytical needs.
The tool enables you to keep track of term ranks across several search engines (such as Google, Bing, Yahoo, and others) and geographical regions. You get historical data and trends, so you may monitor the performance of keywords over time and examine changes in ranking. Local search rankings can be tracked in particular – this is crucial for companies that cater to local customers.
Setting up projects is easy, as you configure everything on the go, tweaking and adjusting crucial parameters and making tasks as results are codependent on current trends and your most relevant requirements.
Reputable and pertinent websites that provide you with high-quality backlinks promote your site as reliable. These links are viewed as signals of authority and trust by search engines like Google. Search engines will give your site a higher credibility rating in their views if the connected site has a higher level of authority and trust.
The organic search ranking of your website can be raised with the aid of quality backlinks. Search engines see your website as more value and relevant to people’ searches when credible websites connect to it, which may improve your rankings in search engine results pages.
Quality is more important than quantity when it comes to backlinks. Several low-quality backlinks may not have as much of an effect on your site’s rating as a few high-quality ones from reputable websites.
There are plenty of ways you can check your backlink quality, origin and background.
To find out which websites connect to particular pages on your website, copy and paste their URLs into a search engine.
The best way is to rely on a software to do the work for you, or on a smart option, such as SEO PowerSuite backlinks API, that will provide you with all the key data for every backlink in a few seconds.
However, you can always examine the referral traffic coming into your website using Google Analytics to determine which websites are referring visitors to it. It can provide you with a notion of certain referral sources, even though it is not exhaustive for all backlinks.
To locate some of the backlinks leading to your website, use the ‘link:’ operator in Google searches. For example, entering ‘link:yourwebsite.com’ will bring up a list of pages that connect to your website.
Combining techniques will provide a more complete picture of your backlink profile. Additionally, remember that while backlink monitoring is crucial, in SEO, quality is more important than number.
