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The holidays are a great time of year to really ramp up your advertising efforts, as people spend far more over the holiday season than during any other time of the year. So to help ensure that you’re able to get your slice of this pie, you may want to rethink what you do for advertising during this time.
To help you figure out a great game plan, here are three advertising tips to use during the holiday season.
Effective advertising can be done when you’re able to think about what target audience and what they want or need. And during the holidays, what they likely will want is something that makes these times easier for them, especially when it comes to gift giving.
To do this, consider what you can do to help make gift giving easier for your target audience. This might include things like coming up with gift buying guides to help give them ideas on what to get for their loved ones, promoting your services for things like respite care or babysitting so people can do their shopping. Anything that your company can do to help make this time more efficient and seamless for your customers should be heavily promoted in your advertising.
While all effective marketing and advertising will play to people’s emotions in one way or another, your holiday ads can and should take this to the next level.
It’s during the holidays that people tend to get more emotional and feel a greater connection both to what they’re experiencing and the experiences of others. Because of this, you should think very clearly about what emotions you want people to associate with your advertising. This could range from being sentimental about the past, optimistic about the future, or enjoying the present. But if you can leave people feeling something after they view your advertising, it will go a lot further for you.
Something else that can encourage people to want to shop with you during the holiday season is if you help them to embrace the spirit of giving that often comes with the winter holidays.
One way that you can do this is to partner with a local charity or organization that serves people within your community during this time. You can share that a part of your earnings will be donated to these people or this group. This way, people can feel good about giving you their business during the holiday season knowing that it’s helping them and others in your area.
If you want to do better with your advertising during this holiday season, consider using the tips mentioned above to help you in doing this.
