Global Vitamin C Market Overview:
The vitamin C market is anticipated to grow moderately during the current decade. Growing demand for vitamin C supplements, drinks, and food items would accelerate the market growth. According to Market Research Future (MRFR), the global Vitamin C Market is expected to grow from USD 10.9 BN in 2022 to USD 13.2 BN by 2030, with a 2.88% CAGR during the review period (2023-2030).
Vitamin C has become a popular food additive and ingredient, boasting diverse applications in industries, including food & beverages, pharmaceutical & nutraceuticals, and personal care. Due to its ability to support the damage-repairing of body cells, vitamin C is extensively used in a range of health drinks, supplements, and nutraceuticals.
It is also widely used as a fortifying agent in various products, including juices, sports drinks, confectionery, and functional food & beverages. Increasing demand for food fortification and the prominence of vitamin C in various foods and beverages accelerate the market shares. Moreover, the huge demand for vitamin C as a preservative is a major growth driver.
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Global Vitamin C Market – Segments:
The market report is segmented into type, application, and region. The type segment is sub-segmented into sodium ascorbate, calcium ascorbate, potassium ascorbate, and magnesium ascorbate. The application segment is sub-segmented into pharmaceutical & nutraceuticals, food & beverages, personal care, and others. By region, the vitamin C market is segmented into the Americas, Asia-Pacific, MEA, Europe, and the rest of the world.
Global Vitamin C Market – Regional Analysis:
Asia-Pacific dominates the global vitamin C market, witnessing the rising demand from nutraceutical and supplement manufacturers. Besides, the growing focus on preventive healthcare over curative solutions boosts the vitamin C market size. With its raw material advantage and cost-competitive logistics, the region has long been attracting international investors and industry players.
Moreover, the increasing demand for nutritional products in this region creates enormous growth opportunities for vitamin C manufacturers and suppliers. APAC countries like India and China are substantially larger markets for vitamin C in the region, witnessing the growing demand from the health supplements market.
Global Vitamin C Market – Competitive Analysis:
The highly competitive vitamin C market appears fragmented due to the presence of many large and small players. Low entry barriers attract new market entrants, increasing the market competition further. New and online players are challenging many retailers and manufacturers.
Many leading producers and retailers expand through mergers & acquisitions and collaborations to gain a larger competitive share. The rapid proliferation of vitamin C products, primarily via online platforms, challenges these players.
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Major Players:
Leading vitamin C market players are Abbott Laboratories (US), Amway (US), Bayer AG (Germany), Nutraceutics Corp. (US), Nutraceutics Corp. (US), Koninklijke DSM N.V. (Netherlands), and GlaxoSmithKline plc (UK), among others.
Industry Advancements/Related News:
Nov.18, 2021 – TCP Group, the Krating Daeng energy drink producer, announced a partnership with DHC, a leading Japanese food supplement producer, to launch a vitamin C drink. Companies will tap into Thailand’s 7-billion-baht vitamin C market this year. TCP Group has a deep understanding of Thai consumers and a strong presence in the market. TCP Group and DHC had jointly developed a 200% vitamin C shot drink, ”Hi! x DHC”.
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