Baby Wipes Market Overview
The global baby wipes market will touch USD 6.70 billion at a 5% CAGR by 2030, as per the recent Market Research Future report.
Drivers
Preference for Biodegradable Baby Wipes to Boost Market Growth
The inclination of customers for baby wipes that are alcohol-free, biodegradable, and devoid of harsh chemicals, synthetic smells, and artificial colors has prompted manufacturers to include more natural components in their products. This will fuel market growth in the forecast period.
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Key Players
Eminent industry players profiled in the global baby wipes market report include P&G, Kimberly Clark Corporation, S. C. Johnson & Son, Procter & Gamble, Unicharm Corporation, Bodywise Limited, Seventh Generation Inc, The Aldo Group Inc, D&G Laboratories Inc, Irish Breeze UC, and The Honest Company Inc.
Opportunities
Increasing Awareness about Multiple Benefits to offer Robust Opportunities
Global need for baby wipes is rising as people become more aware of the many advantages of wet and dry wipes, including their ease of use, portability, and cleanliness.
Restraints and Challenges
Availability of Counterfeit Products to act as Market Restraints
The availability of counterfeit products, high risk of rashes & allergy, and expanding environmental hazard may act as market restraints over the forecast period.
Market Segmentation
The global baby wipes market is bifurcated based on distribution channel, type, and material.
By material, natural will lead the market over the forecast period.
By type, dry will domineer the market over the forecast period.
By distribution channel, store based (hypermarket and supermarket) will spearhead this market during the assessment period.
COVID-19 Analysis
The hazardous COVID 19 virus’ relentless expansion is causing a rapid increase in the sales of related products in the sanitary & personal hygiene sectors. To stop the virus from spreading, practice of proper personal hygiene and use of sanitary products had increased. As a result, homes with small children, hospitals, clinics, and diagnostic centers regularly utilized baby wipes and sanitized wet wipes. In order to fulfill the always growing demand for regular and gentle baby wipes, several leading manufacturers and companies had been working actively to raise production while keeping the innovations in mind to improve the quality of the baby wipes. The market for baby wipes has expanded in size.
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Regional Analysis
North America to Head Baby Wipes Market
Because there are many newborns and toddlers in North America, there is a sizable market for baby care items. Baby wipes are in great demand since parents in this region are also becoming more concerned with convenience and hygiene. Additionally, baby wipes are easily accessible in North America because of a robust retail infrastructure that includes supermarkets, hypermarkets, & online platforms. Sales of the products have increased as a result of this and the culture of North America’s strong focus on cleanliness and hygiene, particularly with regards to caring for infants and young children. Additionally, a number of significant producers and brands in baby care sector are based in North America, which helps with distribution, promotion, and product development.
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