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Did you know the global digital advertising and marketing segment was worth an estimated $531 billion in 2022? It’s expected to grow to $1.5 trillion by 2030 — so the segment is booming.
If your business isn’t using digital marketing, you don’t know what you’re missing. You also need to consider that your competitors are using digital marketing to target the same customers that constitute your target demographic. Don’t put yourself at a competitive disadvantage.
Here are three reasons businesses like yours can’t afford to ignore digital marketing — and why finding a marketing agency to work with can help you achieve the best results.
One of the reasons digital marketing is essential for companies is that it’s cost-effective. You’ll get more out of your marketing budget when you tap into the power of digital marketing. Marketing through social media can be an easy way to market your company’s offerings.
Depending on your social media platform, you can select the amount you want to spend, create an advertisement, choose the target demographic, and send the ad to relevant parties. You’ll find that your digital marketing dollars go further online and can generate more traffic to your website, more interest in your products and brand, and more revenue via sales.
Furthermore, consider that people will share ads they find interesting and useful with their friends and colleagues. That means your digital marketing campaigns can have a massive impact.
Social media can be a godsend if your business is a start-up with a small marketing budget. You can leverage the power of social media to launch free or low-cost digital marketing campaigns that deliver a solid return on investment.
You’ll also benefit from the ability to easily target people in a way that would be more difficult with other types of marketing. You can use social media to find people based on a bunch of criteria such as their location, age range, profession, interests, and other things. Being able to find consumers who are ideal customers will help increase the effectiveness of your marketing.
Instead of casting a large net and catching many people who are unlikely to be interested in what your company sells, you can cash out a large net to target the consumers you want.
You’ll also find it easier to break into new markets. It’ll be as simple as adjusting the location parameters on the social media network to reach people who live in areas you’d like to focus on.
When it comes to using traditional print publications to market your products, you can’t guarantee that the people who see the ad are logical customers. But digital marketing on social media platforms will allow you to get your ads to the right people. This will increase the odds of people clicking on the ads, going to your website, and initiating transactions.
According to one source, seven in 10 brand marketers say building brand awareness is their primary objective for social media. It’s also vital to know that almost eight in 10 consumers like purchasing from brands they follow on social media.
Leveraging the power of digital marketing can help you build stronger brand awareness among consumers likely to want the products your company sells. Building a strong brand that people recognize and connect with takes time. Digital marketing is one way you can reach out to your target demographic, create brand awareness, and sell consumers on your unique value proposition. Strategies like pay-per-click can generate a buzz for your company’s brand.
These are just some of the reasons why your company needs to use digital marketing. Getting good results, however, isn’t just a matter of creating ads, uploading them to social media, crossing your fingers, and hoping for the best. You need a strategy to create a digital marketing plan to yield the desired results. That’s one reason you should consider hiring a data backed strategy driven marketing agency like Mabbly. You’ll get the help you need to succeed with your digital marketing strategy.
