CRM-system: how to increase the efficiency of the sales department

CRM structures the work of the sales department, helps to track how managers work with applications, and store all customer information in one place. It is especially important to deal with specialists who know about the specifics. For example, you can go to noltic.com and contact certified professionals who help improve business processes.

How it works?

When a user leaves a request, it enters the CRM system. The sales manager sees the contacts of the lead and additional information about him:

• from what page and what ad did you come from;
• what he wants to buy;
• have you made any purchases before;
• what products were you interested in;

Even if the manager to whom the application was assigned changes, the data will remain in the system. The new responsible employee will be able to take into account all the information about the user and his orders when interacting with the client..

Information about users, their interests and preferences can be used to improve the results of the marketing and sales departments:

• make personal offers for each client;
• segment the audience.

You can also set up trigger mailings and much more.

What CRM systems can do

Different businesses have their own specifics and format of working with clients. In general, CRM systems help to solve a number of tasks:

1. Operational – related to interaction with customers. The system stores and updates contacts, automates the sending of invoices for payment, reminds employees to contact the client, sends requests from potential buyers to the responsible manager;
2. Analytical – CRM allows you to analyze the data of the customer base, find patterns in the data in order to effectively advertise and sell the product;
3. Communication – collects all user requests. When processing an incoming call from such a user, a sales employee will know in which channel the lead wrote to the company and what he asked about;
4. Collective – CRM simplifies the interaction between departments.

Data about users, orders, transactions can be seen not only by sales managers, but also, for example, marketers and other employees involved in the sales process.

How to effectively work with CRM?

It is important to understand here that there are certain nuances that are worth knowing.

Automate work with requests

The application automatically falls into the sales funnel – the manager is tasked with contacting the client. The employee does less routine manual actions. This saves time and reduces the number of errors in working with the lead.

Collect feedback

The CRM system can automatically set a task for the manager so that the employee does not forget to ask customers about the quality of the service and product, or automatically send a standard request to the client when the transaction is successfully completed. This will help to correct mistakes and improve the work of company employees.

Increase customer loyalty

The data is already in the system, which means that you can avoid unnecessary questions during repeated communication and sell the product or service to the client faster.

Don’t forget to increase the number of customers and sales. Customer data will tell you which users it is better to target, based on which user segments it is better to collect look-alike audiences.