No business wants to have to deal with bad press. But if and when it does come your way, knowing how to address it is going to be the difference between it being a blip on the radar and completely taking your business down.
So if you want to be ready for any eventuality that might come the way of your business, here are three tips for using a press release to address recent bad press about your business, be it anything from a “bad apple” employee or safety issues you need to rectify
Don’t Be Reactive In Your Press Release
There are two things that you don’t want to do when it comes to facing bad press about your business, and those two things are reacting too quickly and not reacting at all. If you don’t react at all, it can seem to the outside world that you don’t care enough about this issue to even address it. And if you react too quickly, you might not have taken adequate time to really think about what happened and craft the right response for your business.
With these two things in mind, you’ll want to time a response press release right and give your organization a moment to breathe and think before releasing a statement. And once you have your press release crafted, make sure you have multiple people read and edit it to make sure it’s saying what you really want to be saying.
As you’re trying to come up with what you should say in your press release, one of the best things that you can do at this time is to be transparent.
Whatever bad thing that’s happened has already happened, and there’s nothing you can do to change that. But what you can do is own your part in it and express your remorse or disease with what happened. And, if you’re taking steps to make things right or keep these kinds of things from happening in the future, you’ll want to consider sharing that in your press release as well.
Make Sure Your Press Release Reaches Your Target Audience
When there’s been bad press about your business, the most important people that you can reach out to with a press release that’s meant for crisis management is the target demographic for your product or service. So as you disseminate the press release, you’ll want to make sure that it gets to these people and the publications that they are most likely to see.
If you already have a contact that can spread your press release organically, that’s great. If not, you can always release the press release through a distribution service that can hopefully target your audience well.
If you want to use a press release to address some bad press that your business has gotten recently, consider using the tips mentioned above to help you in doing this effectively.