4 Easy Ways to Improve Customer Experience Through Web Design

In today’s digital age, almost every business needs a strong online presence in order to make it to the top – or let alone, survive.

However, it’s not just about having a professional website anymore. It’s more than that. It’s about providing an exceptional user experience (UX) for everybody.

Imagine accessing a website that has too many flashy graphics and bright colors that are too much for your eyes, or one that’s taking ages to load. As with pretty much every browser out there, you’ll most probably end up bouncing to another site.

For sure, you wouldn’t want this to be the case with your website, would you? Think about all the potential customers you’ll lose. That’ll definitely hurt your bottom line.

This is where web design comes in.

As more and more people are turning to the internet to discover brands or do their shopping, it’s no wonder why web design has become a vital aspect of customer experience. A well-designed site makes it easier and more enjoyable for visitors to browse, find what they need, and ultimately make a purchase. Plus, it boosts their loyalty, making them want to come back for more.

Because we’d love to see you succeed, we’ve rounded up four easy ways to help you ensure a positive customer experience for your target audience. Take a look at them below!

1. Use Simple and Clean Design

A cluttered website with excessive graphics, text, and colors can be overwhelming and confusing to customers. Instead of driving them to hit the call-to-action button, it’s only gonna drive them to another website.

A simple and clean web design, on the other hand, is easy to navigate, allows for faster load times, and provides a seamless browsing experience. Here are some quick actionable tips to get you started:

• Limit your color palette. Using too many colors can make your website look overwhelming and chaotic. Rather, choose a limited color palette that reflects your brand and provides contrast between different design elements.
• Take advantage of white space. White space refers to the area between design elements like text and graphics. It’s there to give your site an uncluttered appearance.
• Keep the layout simple. Go for a layout that makes it easy for visitors to find what they’re looking for. Don’t make the mistake of using various layout styles, as doing so can lead to a disjointed-looking website.
• Pick clear and legible fonts. Your fonts should be easy to read, even in small sizes. Avoid using overly decorative fonts as they make it harder to read. A maximum of three fonts is ideal to avoid confusion.
• Avoid using too many design elements. A website with countless design elements – be it pop-ups, animations, or hover effects – can overwhelm visitors, leading them to leave. The key is to use those elements sparingly.

2. Make Navigation Smooth and Seamless

A website that offers smooth navigation is bound to gain more visitors who’ll want to stay longer and explore more pages. They’ll form a positive impression of the brand, increasing their likelihood of engaging and converting.

Obviously, this won’t be the case for a site that has a confusing navigation. Nothing frustrates visitors more than having them waste several minutes just to find the information they need. It’s actually one of the most common reasons why people leave a site and avoid coming back ever again.

Below are four actionable tips to help you provide your target audience a pleasant user experience with intuitive navigation:

• Keep everything simple. Don’t overwhelm your visitors with so many options. Organize your navigation into categories and subcategories. Use clear and concise labels.
• Follow a consistent design. Use the same style for all your navigation elements (font, color, and layout) so visitors can recognize and navigate your website with complete ease.
• Add a search function to help visitors find what they’re looking for in a matter of seconds.
• Add visual cues such as hover effects or highlighting so visitors will know where they are on your site and what actions they can take.

3. Optimize Your Website for Mobile Devices

Over half of all internet traffic across the globe comes from mobile devices, according to Statista. That’s because Google’s algorithm now favors mobile-first sites, ranking them higher in search results, thus leading to increased visibility.

This can only mean one thing: if you haven’t optimized your site for mobile yet, it’s time you get moving!

Not sure how? These basic steps will do the trick:

• Choose a responsive design so your website looks and functions properly on all types of devices.
• Keep your content short and to the point. Avoid long paragraphs. Use headings, bullet points, and visuals to break up the content.
• Use larger and clear fonts to ensure that your content is readable on all mobile devices.
• Minimize pop-ups as they can annoy users while they’re in the middle of browsing.
• Add touch-friendly elements such as large buttons and clear CTAs.

4. Speed Up Loading Time

More than 47% of consumers expect a website to load in less than two seconds. 40% will abandon a page that takes three or more seconds to load.

What does this tell you? You could lose a myriad of prospective customers if your website has a slow loading time! So, follow these strategies to avoid falling into such a miserable situation:

• Optimize your images by compressing them and reducing their file size without sacrificing quality.
• Minimize the use of plugins, especially those that aren’t essential to your site’s functionality.
• Enable caching to reduce load times and improve user experience.
• Reduce HTTP requests, which are requests for files like images, CSS, and JavaScript.
• Use a content delivery network (CDN) to reduce the distance your content needs to travel around the world.

Final Note

Implementing these tips will no doubt help you improve customer experience through web design. Before you know it, you’ll see a boost in engagement, a growth in your audience base, and ultimately, higher conversions.

Then again, if your goal is to achieve optimal results, your best bet is to hire a professional team from a West Palm Beach web design company. They have the experience, know-how, and of course, the determination to get the job done.