Miami, Florida – April 25th, 2023 – iCrowdNewswire, leading global provider of ad driven press release distribution, has entered an agreement with India’s leading news distribution platform, NewsVoir. The deal includes iCrowdNewswire’s ad boosting services leveraging the power of Google, as well as social platforms including LinkedIn, Facebook and Instagram.
The deal is part of iCrowdNewswire’s growing global partnership network aimed at bringing ad driven distribution and press release amplification to the PR masses. “NewsVoir joins Nexis Newswire in the United States, Medianet in Australia, PA Media in the United Kingdom and The Newswire in Canada using iCrowdNewswire’s Google driven press release targeting technology” said Hector Botero, President of iCrowd. “The ability to drive traffic from over 1.2 million web sites including targeting by industry, country, state, city, and zip code is unmatched in providing value to press release issuers,” continued Botero.
Ad driven distribution adoption has grown rapidly since iCrowd’s launch in 2018. With their own direct business and dozens of global partnerships, the business is positioned for rapid expansion. “We’re adding new partners to our network at an amazing pace,” said Sonia LaFountain, iCrowdNewswire Chief Operating Officer. “We’ve gone from explaining the value proposition of ad driven distribution to having it explained to us, it’s now an instrumental part of the PR communicator’s distribution toolbox,” commented Ms. LaFountain.
In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice and analytics technologies for press release distribution resulting in a process that offers press release issuers with an ultra-user-friendly interface to choose from millions of websites worldwide. Issuers can refine targeting by further choosing specific sections within websites, choose countries, states and zip or postal codes. Demographic targeting includes age groups, interests and industry, and recent research with media indicates that promoting releases prominently on media websites is by far the most efficient way to reach media. iCrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by Law.com.