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New York, NY – April 13, 2023 – In response to a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, Vegamour, Inc. voluntarily discontinued advertising claims regarding its Gro Ageless Anti-Gray Hair Serum.
Vegamour is a holistic hair wellness company that offers consumers a line of hair care products including serums, shampoos, conditioners, and hair boosting supplements.
NAD inquired about the advertiser’s Facebook and Instagram posts that link to reviews for Vegamour’s serum for delaying gray hair. The posts stated “FINALLY a serum that can delay grey hair. Does it Work? We tried it and here’s our review.” The post then linked to reviews of Vegamour’s Gro Ageless Anti-Gray Hair Serum on hairheathsecrets.com and longhairtrends.com.
NAD’s inquiry focused on whether the Instagram and Facebook posts convey the message that the reviews on the hair health secrets and long hair trends websites reflect independent, honest opinions of the reviewers. NAD noted that advertisers must clearly and conspicuously disclose material connections and relationships with a reviewer or a review site. NAD has long held that if the review site is not independent, then the opinions shared are “advertising.”
During the proceeding, Vegamour informed NAD that it had elected to discontinue the Instagram and Facebook posts and make the review sites private until they could add appropriate disclosures. Therefore, NAD did not review the claims on the merits.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
