The global Esports market size reached $1.39 billion in 2022, according to a new report by GlobalData Plc. The adoption of Esports is supported by increasing popularity of mobile and PC gaming, high accessibility and inclusiveness, and the development of the mobile 5G connectivity.
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Sponsorship from non-tech brands is helping esports teams open new revenue channels (e.g., Cloud9 offers team-branded apparel in partnership with Puma), while the involvement of globally recognized brands such as Coca- Cola (the official non-alcoholic beverage of Overwatch League) is legitimizing esports in the eyes of a wider audience.
Digital, which includes the sale of in-game items associated with team IP or signed player likenesses, will be the fastest-growing revenue stream by 2030. For instance, Tencent, in partnership with Chushou, is already developing advertising campaigns to enhance fan engagement in China, which most likely will follow an in-game monetization model. Other companies are likely to follow Tencent’s lead and develop mobile esports-focused in-game revenue models.
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Esports Market Report Highlights
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Global Esports Market Segments and Scope
GlobalData Plc has segmented the Global Esports market report by revenue stream, gaming genre, and region:
Global Esports market Revenue Stream Outlook (Revenue, USD Million, 2021-2030)
Global Esports market Gaming Genre Outlook (Revenue, USD Million, 2021-2030)
Global Esports market Regional Outlook (Revenue, USD Million, 2021-2030)
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