Packaging Printing Market size was valued at USD 355 Billion in 2022 to USD 600 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2023 – 2030).
Packaging printing is the process of printing designs, graphics, and text onto packaging materials such as boxes, bags, bottles, and labels. The purpose of packaging printing is to make the packaging more attractive and informative to consumers and to differentiate the product from competitors. Packaging printing can be done using a variety of techniques, including offset printing, flexographic printing, digital printing, and screen printing. Packaging printing is used in a wide range of industries, including food and beverage, consumer packaged goods, pharmaceuticals, and cosmetics. Packaging printing plays a critical role in the marketing and branding of products, as it helps to communicate the product’s value proposition and appeal to consumers. The packaging printing market has been impacted by the COVID-19 pandemic in several ways. One of the main impacts has been a shift in demand for certain types of packaging. For example, there has been an increase in demand for packaging for food and beverage products as more people are eating at home due to lockdowns and social distancing measures. This has led to an increase in demand for packaging for items such as prepared meals, snacks, and beverages. In addition to the shift in demand, the COVID-19 pandemic has also had an impact on the supply chain for packaging materials and printing equipment. Many manufacturers have had to shut down or reduce production due to lockdowns and restrictions on movement, which has disrupted the supply of raw materials and finished products. Despite these challenges, the packaging printing market is expected to recover over time as the COVID-19 pandemic subsides and businesses and consumers return to more normal levels of activity. In the long term, the market is expected to continue growing as demand for packaging materials and printing services continues to increase.
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The demand for pouches, shrink sleeves, and other high-quality packaging materials has driven the market in recent years, with North America holding the largest share. Gravure printing is widely used in Asia-Pacific, but the slow emergence of flex printing machines is also being seen in countries like China and India. India has more than 500 gravure packaging plants, which is higher than Europe.
The Global Packaging Printing market has been segmented into printing technology and application.
Based on the printing technology, the market has been segmented into Flexography, Gravure, and Digital.
Based on the application, the market has been segmented into Food & Beverage, Personal Care, Pharmaceutical, and others.
AR Packaging Group AB, Amcor Limited, Belmont Packaging, Avery Dennison Graphics Solutions, DS Smith Packaging Limited, Duncan Printing Group, Dunmore, E.I. Du Pont Nemours and Company, Eastman Kodak Co., Edelmann Packaging México S.A. De C.V., Xeikon N.V., and Xerox Corporation