Sports, technology, and geographic regions have been used to segment the worldwide Sports Technology Market.
The market is expected to increase over the forecast period because of the increasing usage of new and emerging technologies, such as the Internet of Things (IoT) and Data Analytics, as well as the integration of social media across several sports segments. The demand for technology-based services in sports is anticipated to increase as live audience involvement, entertainment programming, and the digital transformation of sports arenas become more prevalent. Due to increased investments by multiple companies in integrating modern technology for analysing and monitoring players’ performances and communicating with fans, among other activities, the business is transforming.
Investments in sales, marketing, and operations are also expected to increase company revenues, which is anticipated to promote market expansion. Additionally, it is anticipated that the proliferation of modern sports venues would be facilitated by the use of artificial intelligence (AI), machine learning (ML), and digitalization. Globally expanding sporting events and leagues spur the development of advanced technological services and offer important business opportunities. Franchise-based business models and professional sports unions adopt newer, more cutting-edge technologies like data analytics, smart stadiums, digital wearables, and signage.
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Sports Technology Market Key Players
Some of the key market players are
Report Attribute/Metric |
Details |
Market Size in 2030 |
USD 43.6 Billion |
Growth rate: |
CAGR of 10.7% from 2021 to 2027 |
Forecast Period |
2021 to 2027 |
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
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Sports Technology Market Regional Analysis:
North America, Europe, Asia-Pacific, and the rest of the globe comprise the regional segments of the sports technology market.
The largest market throughout the projected period is anticipated to be in North America, followed by Europe, due to the region’s high concentration of industry participants and its abundance of technological competence. The demand for operational building automation, efficient event management of major sporting events, and growing consumer interest in sports technologies in the region all contribute to the market’s expansion. Additionally, a sizable CAGR is anticipated for the Asia-Pacific market during the forecast period.
Sports Technology Market Segmentation:
The market has been divided into sections based on the following sports: Baseball, Basketball, Cricket, Ice Hockey, Tennis, Soccer, and Rugby. During the review period, it is anticipated that the basketball category will have the biggest share. The National Basketball Association’s (NBA) early adoption of technology and its use in preseason staff and player training have fueled the development of technologies in this market. It is anticipated that the development in movement sensing and defence tactic deployment in soccer will completely transform the sports technology market in the soccer segment, leading to the introduction of new technologies that will expand the capability and reach of sports technologies globally. However, due to the growing adoption of this technology, the Cricket segment is anticipated to record the highest CAGR.
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The sports technology market has been divided into Devices, Smart Stadiums, Statistics & Analytics, and E-sports based on technology. There are three other sub-segments within the Devices segment: Wearables, Digital Signages, and Cameras. Because of consumer preference, technology, and convenience of use, the gadgets sector dominated the market in 2019. The market share of statistics and analytics software is also anticipated to expand due to rising consumer awareness of the technology and the increasing concrete benefits of data analytics. Due to the increasing use of technology in efficient ticketing, merchandise sales, and advertising, the e-sports segment is anticipated to experience the highest CAGR during the forecast period of 2020 to 2026.
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