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Collins is a veteran CEO who brings 25+ years of experience in advertising technology
Durham, N.C., January 19, 2023 – Adwerx, a leading provider of automated, hyperlocal, and personalized digital advertising, is pleased to announce the appointment of Michael Collins as Chief Executive Officer. He succeeds Jed Carlson, long-term CEO and Founder of Adwerx. Michael assumed leadership of Adwerx in late Q4 and has been focusing on scaling operational efficiency and customer acquisition in the real estate and mortgage verticals, where the company has already seen strong adoption among some of the country’s top brokerages and lenders.
Michael is an experienced CEO and Board member of advertising and marketing technology companies. Prior to joining Adwerx, Michael was an operating partner for private equity firms where he helped companies grow by providing capital and operational expertise. Before working in private equity, Collins was the CEO of Marketron, the leading revenue management and generation platform for local media companies that managed over $8B in advertising revenue for 6,000+ clients. He was also the CEO of Adelphic, the leading mobile and cross-channel programmatic advertising platform, which was acquired by Time Inc. Earlier in his career, Collins was the founder and CEO of Joule, a digital advertising agency within WPP that had offices in the US, Europe, Asia, and APAC.
“I am very excited to join Adwerx,” said Michael Collins. “Adwerx’s approach to enabling enterprises and their top producers to engage customers in local markets is both unique and powerful, which is demonstrated by the company’s huge success with Real Estate and Mortgage firms. Our focus in 2023 will be to build on the company’s leadership position in these core verticals and help our clients shift more of their marketing efforts to digital.”
The Adwerx platform addresses the full set of digital advertising needs of the Enterprise, including customized ad unit creation, automated campaign setup and execution, reporting, and measurement. The platform also provides each enterprise with a branded self-service portal accessible by their individual producers who want to execute their own brand-compliant campaigns. This B2B2C model enables Adwerx to service its enterprise clients with a platform that covers baseline advertising for the company’s individual agents and loan officers while expanding revenue opportunities through upsells purchased in branded ‘Producer Portals.’
Until Adwerx’s automated advertising came to market, personalized advertising of this kind was a non-starter. Adwerx eliminates the barriers of time and compliance standards required to scale digital advertising by working with each enterprise partner to establish parameters at launch. Under Collins’ leadership, the company plans to expand upon its success and reputation as a trusted leader that is democratizing digital ad technology for firms of any size.
About Adwerx
Adwerx is an industry-leading digital advertising automation platform known for helping real estate and mortgage firms win more business and retain top talent. Scalable for businesses of any size, Adwerx personalizes advertising using best practice techniques and rich message delivery for hundreds of enterprises and their individual producers across the United States and Canada.
Adwerx is on a mission to redefine how the real estate, mortgage, wealth management, and financial services industries attract new customers and nurture existing ones by providing them with personalized and scalable marketing solutions to profitably grow their business. To learn more, visit www.adwerx.com.
