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Pop-ups are great for seizing your website visitors’ attention and helping them navigate toward the checkout page. Besides helping you drive more sales, pop-ups can also help you deliver a better onsite experience and even entertain visitors.
Having said that, you should be wary of how you deploy your pop-up strategy. In some cases, on-site interstitials might even have an adverse impact on your SEO. To help you optimize your site, we outlined some tips below that will help you develop a good on-site pop-up strategy that will help you boost your conversion rate and not stand in the way of your other digital marketing efforts.
All of your digital marketing efforts can benefit from segmentation. Organizing your prospects by their preferences and on-site behavior will give you better chances of successfully converting them into buyers.
When you know your clients’ preferences, you can easily target them with special offers presented by well-designed pop-up ads. Since you are on Shopify, its App Store is packed with features that can help you deliver a personalized customer experience. There, you can find everything you need to design pop-ups and other features that help your customers have a better experience on your site.
Even if you have the best products on the market, some first-time visitors will not necessarily make a purchase. That is, if you don’t set your Shopify store up for success. A well-thought-out exit-intent Shopify pop up message can sway the tides in your favor by grasping the attention of website visitors just as they are about to leave.
For instance, if a prospect fills their cart but moves their cursor to the upper left “go back button,” you can deploy an exit-intent pop-up with an incentive that might help them go through with their purchase. This will work best if the incentive you provide is worth taking.
Consider offering your prospects free shipping options and discounts, but be careful with discounts as you do not want prospects to think your products are just priced highly.
Pop-ups can be used to keep prospects on your site longer. One way to do this is to entertain them with gamified pop-ups that can even get them a freebie for their participation. Another way is to guide them to your blog page, where they can discover more information about your brand and products.
Keep in mind, however, that the content on your website should be high quality, which will allow visitors to extrapolate more information to have a better on-site experience. On that note, it’s far better to use content to spark up desire among prospects to make a purchase rather than pushing promotions constantly.
If you are not experienced in creating content yourself, consider hiring writers with diamond-sharp writing skills that will help you bring your products closer to your prospects.
As mentioned previously, improper use of pop-ups might have an adverse impact on your SEO efforts. This is because Google can penalize sites that use intrusive interstitials. Additionally, this might even tank your site’s performance. And if that’s the case, you might lose out on some opportunities as many of your prospective clients won’t wait for your site to load for an eternity.
Make sure that your site is well-optimized and that your pop-up promotions appear after the user navigates past your first page. Or, deploy your pop-ups only after the user has scrolled a certain percentage of your site’s contents.
Your mobile pop-up promotions must vary drastically from those you use to captivate desktop users. On mobiles, users must be able to navigate through your site easily. If you use the same pop-ups for mobile users as you do for desktop users, you will take up their whole screens and overwhelm them.
Opt for banners as they take up less space, or find a tool that will help you design pop-up messages specifically for mobile users.
Pop-ups can serve as on-site guides that will help your prospects navigate toward a desired action. However, in order to find success, you need to employ all the right practices. In this article, we outlined most of them, and we shared how you can avoid standing in the way of your SEO efforts. And lastly, as the majority of web searches come from mobile devices, you must ensure that your site is properly optimized and mobile-friendly.
