The latest market report titled United States (US) Meat Broth Market Size, Competitive Landscape, Distribution Channel, Consumer Trends, Packaging Insights, And Segment Forecast, 2021-2026 has been added to the report store by GlobalData Plc. The US meat broth market size valued at USD 218.4 million in 2021. The US meat market growth will be driven by the country’s affinity towards bone broth. It has emerged as a healthy choice for consumers and contributed to its sales. In addition to the health benefits, the broth is an easy-to-eat food which makes it a preferred choice for people across all demographics.
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US Meat Broth Market Dynamics
The rising popularity of bone broth in the US has been influential in driving market growth in the past few years. Bone broth is a nutritious soup made from beef and pork bones and cartilage or seafood meat with a longer cooking time compared to stock. Longer cooking time makes it a thinner and lighter soup to consume. Furthermore, the popularity of bone broth is further augmented by the growing fitness trend among consumers. The health benefits of broth appeal to individuals seeking to improve their health.
The surging popularity of the Paleo Diet including low-carb & high-protein intake also is expected to promote the use of broth. However, the growing consumers’ shift toward vegan and cruelty-free food might hamper the meat broth market growth in the US. Health is the primary motivator for consuming plant-based meat or dairy alternatives for most consumers. Additionally, consumers are also influenced by animal welfare and sustainability considerations when assessing plant-based alternatives.
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US Meat Broth Market Revenue Estimates by Distribution Channel
US Meat Broth Market Revenue Estimates by Packaging
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US Meat Broth Competitive Landscape
The competition in the US meat broth market can be characterized as fragmented and is dominated by the companies such as Campbell Soup Company, Del Monte Foods Inc., McCormick & Company, Inc., PACIFIC FOODS OF OREGON, LLC, and some private labels. These companies captured a sizeable market share in 2021 and are implementing strategies to sustain growing market competition. For instance, in August 2022, Del Monte Foods, Inc. announced the acquisition of Kitchen Basics from McCormick & Company, Inc. to enhance its product portfolio and national retail presence.
Top US Meat Broth Market Players
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