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You might believe that the success of your press release relies on how well-written it is. However, there are many other elements that go into crafting the perfect press release as part of your marketing campaign, and one of these is SEO. Then, here are some of the ways in which a local SEO agency can improve your press release.
You might spend hours and hours writing the perfect press release about your business’s launch or a new product that you have designed. However, this time will go to waste if hardly anyone sees the press release that you have written. Although you might currently be relying on print newspapers and journals to spread the word about your business and to use your press release for good, you might also consider broadening your approach and making your press release part of your digital marketing campaign. Not only will publishing your press release online allow you to post your press release whenever you want to and have control over where it goes and in what form, but it can also allow your press release to be seen by people all over the globe. Interested parties might also be able to share your press release if you post it to social media, which can again increase the number of people who see it.
However, before you decide to publish your press release online, you should contact a local SEO agency like the experts at YEAH! Local. Experts at local SEO agencies can ensure that a huge number of people come across your press release. They can do this by choosing the right keywords for your company and by placing these sporadically throughout your press release. These keywords will ensure that your press release makes its way much further up Google search rankings than you might previously have expected. This can be even more important for local businesses that want people in their community to find their press releases, as local SEO agencies specialize in helping you to find the best geographic keywords, such as your state or county.
By doing this, anyone who searches for your press release on Google or other search engines will be able to see this press release at the top of their search results if they have used the keywords and phrases that you have chosen. This can then help to get the word out about the latest ideas and developments that are taking over your business and can allow you to create a greater buzz than would be seen if you were stuck with print press releases. This is especially the case since fewer people now read print media, and many newspapers and journals will edit your press release in a way that suits them.
Hiring a local SEO agency can help you to improve your press releases by ensuring that they are seen by more people and that they are search engine friendly if you are intending on posting them on digital platforms, such as your website or blog.
