Public relations professionals are responsible for creating attention-grabbing communications. How well they simplify complex thoughts and translate abstract ideas into clear words determines the success of a brand. That’s why it takes a lot of practice and experience to become a sought-after press release writer.
To create better press releases, you need some tools. But before that, you need to have a reliable computer or laptop, and there’s nothing better than a MacBook. Macs are sleek, optimized machines known for their performance. The systems even come with an in-built Dictation feature that saves press release writers from writing long paragraphs. Instead, they can take a break, sit back and dictate what they want to write. The device translates the words spoken verbally into texts.
With the following tools, you can transform your Mac into the ultimate press release writing machine.
Before you start researching, writing, and proofreading, you must ensure your computer is free of malware. For example, if you are working on a significant press release and dealing with confidential company information, you would not want hackers or snoopers stealing your data. Furthermore, it is best to have cleaning software on your device so that the junk and duplicate files are regularly weeded out, and your system performs at its best.
If your system behaves strangely or you suspect cyber criminals are tracking your online activities, you can use CleanMyMac. If there’s malware or a suspicious file, the app will remove it.
The Hemingway Editor helps users write in a straightforward, precise manner. It is a web-based tool that refines write-ups by highlighting complex sentences and errors in yellow. If any sentence is highlighted in red, it means the sentence isn’t very easy, and the readers might not comprehend what the writer is trying to say.
The editor also suggests eliminating words like extremely, maybe, and other phrases that imply uncertainty in what the writer is saying.
Using the tool is easy. Paste the text into the tool and let it present you with an analysis. There’s a free version that you can use. After the trial run, you can purchase the premium version and unlock its advanced features.
Write! is the go-to tool for distraction-free writing. The minimalist interface removes all distractions by hiding all buttons and features and enhances focus.
The tool offers many features, including an intuitive spell-checker, configurable autocomplete, and productivity counters. Using this tool, you can easily tackle your press release writing project by structuring it using folders, sessions, and tabs.
Grammar and spelling are the most critical elements of a press release. Making such mistakes can make press release writing seem unprofessional. Also, it could mean the end of your career.
Grammarly makes writing press releases or other forms of writing easy by offering suggestions for grammar and spelling. Also, it can be seamlessly integrated with most writing apps and programs, such as Google Docs.
If you use the paid version, you can access plagiarism checks and steer clear of duplicate content.
MS Word is the most widely used writing application, but if you’re using Mac, the best writing tool is Pages. The app is equivalent to Word and is known for its user-friendliness, simplicity, and critical features.
The tool works seamlessly across Apple devices. Therefore, you can start writing a press release on your Mac and then pick up where you left off on your iPad.
The ability to use the Apple Pencil when using an iPad is one of the most fantastic features of Pages. The app allows you to create drawings, write and annotate documents. In addition, you can use the app for free.
Ulysses is a top-rated Apple writing application and is trusted by many. Most writers of caliber depend on this tool. It offers an intuitive and minimalist workspace. You can personalize the workspace to cater to your specific requirements. The interface is distraction-free.
Other notable features of the tool are the typewriter mode, markup-based text editor, management and organization feature so you can keep your work in order, etc. Using this tool, you can leverage iCloud and sync your work across Apple devices.
You can try this editor for free and then purchase a premium subscription to unlock the complete list of features. For example, the tool has a library where you can store your work and structure it.
Besides these, you can install a word counter tool and a headline analyzer tool. The former will help you keep track of the word count of your press release, and the latter will inform you whether the headline used will attract the audience’s attention.
Mac is a robust machine, and you can transform it into a writing beast by installing the tools mentioned above.