You want to grow your wealth while expanding your career. But you don’t know how to do that. You take inspiration from all the finance legends but can’t relate to their success stories. Heck, you’ve been doing everything possible in light of their experience, but you can’t find the recipe for their achievements.
Do you want to know their secret? Any guesses? Yes, Marketing!
The key ingredient to their victory in life is advertising their skills to the right audience. Only then can they share their experience to gain more clients and investors. But what did they start from?
Fixing their scores with the top secured credit cards Canada services, expanding their investor profile, learning about every financial expect, etc. So, why is it important to do all of that for the credit profile? To keep it engaging for potential buyers and investors.
Interesting? Let’s simplify the marketing game for you.
Your financial profile holds all the positives and negatives of your transactions, credit records, and investment. So, keeping it as professional and error-free as possible is evident. Say, you have already done that. What’s next? Advertising it? But how do you do it? Most importantly, why should you do it? Here are the reasons:
1. Putting Yourself Out There
The main purpose of a good financial profile can only be fulfilled if it’s right there at the front. Investors, lenders, or clients don’t know what you are skilled in. However, your financial profile can prove it for you. Still, that’s only possible if it’s visible and easily accessible.
In simple words, if they can actually see it.
2. Regular Referrals
The right marketing is done to the right audience. You can’t be messaging and emailing your clients and possible clients all the time to grab their attention. Firstly, there’s hardly a chance they’ll ever open and read it. So, a response is already a long-lost cause.
They’ll consider all your “connecting” efforts a possible “scam alert.”
Your marketed financial profile omits the chances of such a situation. Your audience will actually see your profile and respond to it. Thus, giving you a chance to build regular referrals.
3. Immediate Exposure
A well-built and well-marketed financial profile is the best for immediate exposure. You have no idea how many people will react to a good profile. Moreover, it will expand your audience zone.
The more the targeted audience, the more people will see your profile, and the more there are chances they’ll respond. As a result, you’ll have a fair chance and a higher probability of getting noticed.
Okay, enough with the reasons why you need to do it. Now it’s time to throw the torch on how to do it. Here you go:
Marketing your financial profile can give your career the exposure it needs. Moreover, it can turn the opportunities into leads. However, you really need to shoot the bull’s eye at the right time. Here are some categories you should cover to advertise your profile:
1. Brand Awareness
Customers usually have endless options to choose from. So, the services you offer and areas you specialize in need to be on the plate for people. The term “branding” does exactly that. You don’t want to give the investors or customers the chance to look elsewhere.
The audience should find the questions to all of these when they see your financial profile. But, say they get to see your profile but don’t understand the meaning of it. What a shame!
2. Strategic Content
“Content is the king!”
Ever heard about it? Well, even if you didn’t, the success stories of financial advisors will surely convince you of it. Nobody started from the top. They started from the bottom and slowly yet gradually reached the goal with a strategic approach.
Don’t just add whatever; instead, focus on the key factors of your financial profile. Use power words and make your content reader-friendly.
3. Social Media Portals
We live in a digital world where people want to see the influence of your profile. They want to read the relevant content, reviews, and anything that can make your profile stand out in the sea of others.
And all of the major social hubs can do wonders for your link-building if they’re used right. Don’t entirely focus on the problems you’ll solve but also on the solutions you’ll provide—your need to emphasize why you are the right candidate for the investment or the service.
In fact, you should also release a social media press release to grab the attention of your potential audience while creating a strong online presence.
4. Digital Presence In Community
Before you say anything, no, it’s not the same as a social media presence. Your social media marketing will focus mainly on highlighting your financial profile and expertise on social platforms. While being digitally present in your community involves writing or blogging for interested people.
Moreover, it also includes taking part in questionnaires, polls, or anything that’s related to your services. You might say a digital presence includes everything you do with your profile on the web. Also, the key word here is “community.”
It implies you have to do everything with the profile while remaining within the boundaries of your community. Why? Because only those will be interested in what you have to say or provide.
5. Visual Advertising
Another platform that can help you generate leads and market your profile is YouTube. In fact, you’ll find endless videos and podcasts of the top financial advisors there in the form of continuous series or short informational content.
People connect with relatable things. And mostly, the situations you face are common in the life of so many others. So, when you put yourself visually out there and present your story, the audience relates to what you have to say.
6. Email Marketing
Another category you must not avoid is email marketing. This might sound old and boring or something that doesn’t work. However, they surely respond when you target the potential audience with strategic content and taglines.
In fact, the key is to keep your email or any marketing content skimmable. So, including keywords, highlights, tags, or anything that can make this happen is advisable.
Now that you know what areas to cover and what aspects to focus on to market your financial profile. Is that enough for you? Well, if you’re a beginner in the finance world, it’s definitely not. Most probably, you might also want to outline how things work. Will a basic marketing plan do? Of course!
We all want something to start with, and then we can figure out things as we proceed, right? Yep! So, here are some tips to start your marketing journey:
1. Create Your Website
Having a financial profile is not enough; you must create a good website to market it to your audience. In addition, it will look engaging and creative. Of course, a strong financial profile can also do the deed but wouldn’t it be good for your profile branding if they could find all the related information in one place?
2. Optimize The Pages
Creating a website is not enough. Yes, it’s a good start for your profile. But if you really want it to reach the right audience, you must optimize it accordingly. For example, say your financial profile includes the positives of your credit score, credit mix, or regular payments. Then, you should try the keywords that your competitors are using to target those terms.
3. Take Help From Google
Google is your best friend when it comes to ranking! There’s no rocket science, and nothing is so hard that even a beginner can understand how it works. But how can you choose the right things from it? Try Google trends! It can help you choose the topics to cover and keywords to add that people are interested in reading.
For instance, your financial profile focuses on stocks. Add a landing page on your website that’s entirely dedicated to everything about investment and stocks. Even if your main goal is investments, there’s nothing wrong with sharing your knowledge.
You never know who might be interested in investing in your knowledge to take your financial profile to the next level.
4. Become A Guest Advisor
You can advertise your financial profile by becoming a guest advisor or writer on other podcasts or blogs. This will expand your area of the audience. Moreover, it will also boost your current leads.
Marketing is the key point in your financial journey.
If you really want to put yourself out there for investors or a targeted audience to see, you need to come out of your comfort zone. In fact, you need to engage to see the engagement for you.
However, it’s not easy to understand. The concept of marketing and branding is so vast that one gets confused about what to do and what not to. Moreover, sometimes, you can’t seem to figure out where to start and what to focus on as you proceed. Not anymore!
We have curated this guide, especially for you. Whether you are an expert or a finance beginner, this comprehensive research is going to help you in every step of your marketing journey. So, what are you waiting for? Give it a read and find your answers now!