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When you’re running a business, it can often seem that good news is hard to come by. With all of the struggles that you’re dealing with on a daily basis, it’s only natural for businesses to want to shout from the rooftops when something good happens to or for them. But for many businesses, it can be hard to know how to best share this news with the world around you, especially if you don’t feel like your circle of influence is that big. Luckily, there are things you can do to help amplify your good news when it comes.
To help you see how this can be done, here are three tips for sharing good news for your business.
One of the first and best things that you can do when you have something exciting happen for your business is to write and distribute a press release.
With a press release, you can really get down everything that you’re wanting to share with the world. And because press releases are a form of news writing, you can ensure that you’re getting all of the facts straight before you try to do a little marketing and spruce up the messaging for the rest of the world. Just make sure you write your press release in a way that is as objective as possible, since this is something that may be picked up by news outlets all around the world.
Along with writing a press release and having that released for all kinds of distribution, you can also reach out specifically to the right publications to help you get even more eyes and ears on your good news.
While you’ll obviously share your good news on your website and social media channels, it can also be helpful to create a physical newsletter that you print up for distribution. And if you have knowledge of any local or industry-specific publications that people in your market tend to give notice to, pitching your news to them could also be extremely helpful.
Having good relationships with media contacts can also help you more easily spread the word about good things that are going on for your business. But in order for this to be helpful for you, you’ll have to cultivate these contacts before you want to use them to your advantage.
To help you do this, figure out what local or national media contacts you want to connect with and then do things like following them on social media, reaching out through email, or finding a way to meet with them in person and strike up a useful partnership. Then, when you have good news to share, they’ll be much more likely and willing to put their voice behind yours.
If you have good news from your business that you’re wanting to share with the world, consider using the tips mentioned above to help you figure out some great ways to do this.
