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The global digital business card market is witnessing a continual rise in its revenues. The ease of reading information and low power consumption features are major factors driving the market. According to Market Research Future (MRFR), the booming global digital business card market is expected to reach USD 242.3 MN by 2027, growing at approximately 11.2% CAGR during the estimated period (2021–2027).
Besides, the convenience of sharing business cards through text (SMS), email, QR codes, and major social media platforms influences market shares. Increasing advancements in technologies and the proliferation of digitization boost the market value. The market is expected to witness high demand on account of the growing number of applications. Digital cards offer more benefits compared to traditional paper business cards.
They are paperless, thus, contribute to various environmental initiatives. Security is another notable feature of these cards that allows one to choose who can access and redistribute it. Various shows and conferences where industry professionals and buyers worldwide use smart event tools/ applications that can scan badges of delegates to gather information to prioritize contactless health and safety protocols at the venue.
Digital Business Card Market Report Scope:
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Parameter |
Details |
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Revenue Forecast in 2027: |
USD 242.3 Million |
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Growth Rate: |
CAGR of 11.2% from 2021 to 2027 |
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Study Period: |
2021 -2027 |
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Report Coverage: |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
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Industry Trends
Digitized business cards are trending in the marketing and advertising world. Digital or virtual business cards help promote a paperless environment, with great availability and accessibility on the go. These cards can be shared through any communication app like WhatsApp with a single click, allowing the convenience of having them at the fingertips. Thus, digital business cards help improve customer experience and brand image.
Resultantly, many organizations have adopted this technology to enable their employees to have their business cards on the go. Most enterprises rely on digital solutions for convenience and growth and use digital tools to improve office policies and customer experiences. These digital cards are rapidly replacing traditional business cards with their immense benefits.
Digital Business Card Market Segments
The market is segmented into types, platforms, applications, pricing, and regions. The type segment is sub-segmented into individual, business, and enterprise users. Among these, the enterprise user segment accounts for the largest share and is expected to retain its dominance throughout the assessment period. The platform segment is sub-segmented into iOS, Android, and Windows. Of these, Android is the major segment within the market and is expected to retain its dominance throughout the assessment period.
The application segment is sub-segmented into business owners, sales entrepreneurs, marketing agencies, events & travels, software & IT, education & training, finance & realtors, health & beauty, consultants, and others. Of these, business owners, marketing agencies, sales entrepreneurs, and consultants are major contributors to market growth.
The pricing segment is sub-segmented into monthly and yearly. Among these, the yearly pricing segment accounts for the largest market share owing to the heavy discount on annual subscriptions available with this plan. Most businesses and enterprises opt for yearly subscriptions. On the flip side, the individual segment is growing rapidly. The region segment is bifurcated into the Americas, Asia Pacific, Europe, and rest-of-the-world. North America dominates the global digital business card market.
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Regional Analysis
North America dominates the global digital business card market. The major market growth is attributed to technical advancements and increasing demand for digital advancements in this region. North Americans are more environmentally conscious, which alongside the importance of sustainability among companies and enterprises, drives the market growth. Besides, the rapid shift towards the digital business card to exchange information more digitally boosts the market demand.
The Asia Pacific region witnesses increasing adoption of digital business card technology. Factors such as rapid digitalization among businesses and the shift towards online and social media in this region boost the demand for digital business cards. More businesses are shifting towards digital marketing and advertising tools, and the uptake of digital technology in increasing numbers of enterprises substantiates the region’s market share.
Japan, South Korea, China, Australia, and India are major markets in the region. Also, key Southeast Asian countries such as Singapore and Malaysia have emerged as profitable markets. Moreover, small and medium-sized organizations offer major opportunities to the APAC digital business card market.
Competitive Analysis
The digital business card market appears competitive due to numerous well-established players with a global presence. Innovations, mergers & acquisitions, collaboration, and expansion remain the key trends for the leading players. The market would witness intensified competition with increased R&D innovations and M&A. Digital business card start-ups look for co-investors to boost the funding required for business expansion.
Some market players incorporate new business strategies, such as establishing development centers in several developing countries to encourage business growth. Witnessing the increasing trend of digitalization and virtualization across industries, digital business card providers strive to expand their footprints on the global platform.
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For instance, on May 17, 2022, Blinq, a Melbourne-based digital business card developer, announced that it has raised about US$3.5 million from Blackbird and Square Peg Capital to expand its business further. Blinq plans to use these funds to build out its growth, develop more unique products, add more enterprise features, and onboard more directories to its platform.
Players leading the global digital business card market include HiHello, Inc. (US), Haystack (Australia), Inigo (US), L-Card (US), Switchit (US), Adobe (US), Techno Infonet (India), ME (US), SnapDat (US), CamCard (US), Mobilo (US), COM (Quancore Group – India), Knowee (Spain), Lulu Systems, Inc. (US), and Vistinkard (India), among others.
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Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions.
