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Century 21 Real Estate LLC, the industry franchise leader and innovator for more than 50 years, unveiled today the 121 Latina entrepreneurs who have been recognized by the 2022 CENTURY 21® Empowering Latinas Program. Expanded to a nationwide audience for the first time this year, the program will provide each honoree with critical learning opportunities including financial support for pre-licensing education courses as well as mentorship from industry professionals to help advise them along their journey into real estate.
Launched in 2018 as a market-focused campaign, the breakthrough program has previously enabled deserving women across Florida, California and Texas to pursue a profession in real estate. The Empowering Latinas program has also supported the work of philanthropic organizations such as the Eva Longoria Foundation and the Hispanic Heritage Foundation in their efforts to empower the entrepreneurs of tomorrow. This year’s call-to-entry generated more than 1,400 applications from Latinas throughout the United States.
“The opportunity that Century 21 Real Estate has provided through the Empowering Latinas Program has already changed my life in so many ways,” said Carla Urrutia, 2022 Empowering Latinas Program honoree. “As a woman it has given me the confidence that I can do everything that I put my mind to; as a wife, that I will continue moving forward in the pursuit of excellence; and as a mother, that I can teach my daughters that determination can help you achieve what you want. Also as important, that as a part of my Hispanic community, I can be committed to helping them to achieve their own American dream of homeownership.”
The Empowering Latinas Program is one part of the global brand’s efforts to further advance equity and representation within the real estate profession. In addition to providing agent education focused on increasing diversity in homeownership and the brand’s Inclusive Ownership Program aimed at helping to create business growth opportunities for those who represent diverse markets, the CENTURY 21 brand is proud to be a 20-plus year partner of the National Association of Hispanic Real Estate Professionals® (NAHREP®). As part of this partnership, the CENTURY 21 brand and its affiliated agents and brokers will participate in several interactive learning sessions and panels at the upcoming NAHREP @ L’ATTITUDE Conference in San Diego, CA (September 22-25, 2022) including hosting the brand’s second annual “Reimagine Real Estate” Case Competition Contest whereby real estate professionals from across the country will compete to solve real-life Hispanic homeownership-themed business problems through innovation and creativity.
“The CENTURY 21 brand understands the importance of not just opening the door to opportunities within the real estate profession but providing the critical support that is required to help diverse entrepreneurs achieve their professional goals and drive success in this industry,” said Mike Miedler, president and CEO, Century 21 Real Estate LLC. “Our team was so impressed by the overwhelming number of applications received for this year’s program – from young entrepreneurs just starting out to profession changers to single moms looking to build a better life for their families – everyone had a unique story to tell. Each of the 121 honorees selected not only demonstrated a true passion for joining the real estate industry but were also committed to bettering the lives of their Hispanic communities and helping them achieve that dream of homeownership.”
In order to qualify for the Empowering Latinas program, applicants must be at least 18 years old, be of Hispanic heritage, have a high school degree or GED, and be a legal resident of the 50 United States and the District of Columbia
The approximately 149,000 independent sales professionals in approximately 14,000 offices spanning 85 countries and territories in the CENTURY 21® System live their mission every day: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 Brand is helping its affiliated brokers and agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
©2022 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Erin Siegel
Century 21 Real Estate LLC.
Erin.siegel@century21.com
201-913-1432
