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A recent research result has been released by ITANDI Co., Ltd about how real estate companies are reacting to the digital transformation movement that has been taking place in the real estate industry in Japan. ITANDI Co.,Ltd is a technology focus company. The Company is part of the GA technologies Co.,Ltd (Headquarters: Minato-Ku, Tokyo, Japan; CEO: Ryo Higuchi; Securities code: 3491) group providing services in the real estate industry with advanced technology applied. The research released this time was conducted among 766 real estate companies asking about how they feel about the digital transformation development in the industry.
【Proptech (property technology) business companies】
【Real estate specialized media】
SUMAVE (Proptech specialized online media / 2017~)
Zenchin (Press media specialized in real estate for rental & lease purpose / 1989~)
The definition of “digital transformation” in this article refers to “how companies in the real estate industry apply technology in order to improve work efficiency.”
◆ Key Highlights
◆ 98.4% of the companies participated in this research support with the digital transformation wave in the industry; 71% had been or is underway of taking actions
A total of 98.4% of the companies do support this digital transformation movement that has been taking place in the real estate industry either with strong agreement or somewhat positive reactions. When it comes to the question of how your company has been doing on the matter, 71% of them have taken or are taking some actions to make the change. 93.4% of the companies answered that the purpose for such action is to improve productivity and work efficiency. While to improve customer satisfaction and to attract more customers followed with 53.4% and 35.1%.
The companies that have been participating in the research this time, nearly 50% are small companies with staff fewer than 10 people. Many small to medium size companies also believe that digital transformation is necessary and are planning on taking some strategy for that or had such experience before.
◆ Almost half of the companies have less than one year of experience regarding DX, while more than 70% feel satisfied about the change
44.1% of the companies replied that they had less than one year of actual experience working on digital transformation. Only 0.7% of companies answered that they already have the related measures, or the DX system organized in the company. The companies that have started such actions have increased in the past one year. 70.6% of the companies have the system/ know-how ready in less than two years. And 70.7% of them gave positive feedback regarding such a change. When being asked about which part do you feel that has been improved the most, 93.2% answered with better efficiency and productivity. 29% answered with higher customer satisfaction while 25.6% said that the percentage of deals made has gone up.
◆ Companies are willing to spend from one million yen to more than 10,010,000 yen annually depending on the size of a company
When being asked about how much budget you are willing to spend on making the digital transformation a year, companies’ answers vary from less than one million yen to more than 10,010,000 yen depending on the size of a company. 85.4% of the companies with 5 to 10 employees are willing to spend no more than one million yen annually to make the DX change. This percentage jumps to 93.1% for companies with only 1~4 people. On the other hand, companies with number of employees more than 501 people are willing to spend more than 10,010,000 yen per year to make the transformation. As we could see, the annual budget for companies to make the change increases along with the size of a company.
When it comes to the question “which department is responsible for the DX project?”21.3% of the companies answered with “the executive board” followed by “the sales (planning) department” with 20.6%. “Business strategy, the CEO office” comes in third with 16.7%. Finally, 9.7% of the companies being researched answered that there is a department specialized in such projects in their companies.
◆ “Budget”, “Right people”, “Know-how” are the biggest obstacles for companies
The Top 3 obstacles that prevent companies from making the digital transformation are: “budget”, “right people”, “know-how”.40% answered that the lack of all three or either one of the resources makes the companies hesitate to make the change. All three factors are selected as the top 3 obstacles by companies which is almost the same as last year’s research result (※1). Companies that have no plan for making the shift also pointed out “budget”, “human resource”, and “know-how” are the major concerns for them as well.
◆ 98.2％ are aware of the law revisions about electronification of documentations
57.7% of the companies are aware of the electronification of the documentation process along with the law revisions enacted on May 18th, 2022; 40.5% are somewhat familiar with the News. Still 1.8% of the companies replied that they do not know about such a change. In conclusion, almost most companies working in the real estate industry are aware of such information.
◆ “Online contract software” is the most popular software among companies
70% of the companies answered that they have the online meeting software installed or are planning to do so. The second most popular software is the rental & lease application management software with 52.3% of the companies installed already or plan to do so. 39.1% answered with “online application software”. Finally, 31.8% answered with the “customer relationship management software”.
When it comes to the question of which software are you considering installing, 18.7% choose the “online contract software”, 15.8% choose the “important matters documentation software”, and 14% choose the “online application software”. 11.5% choose the “App. for property owner”. As we could see, the influence of the law revision has been pushing the process moves faster.
◆ More than 50％ are satisfied with the changes DX brings
More than half of the companies researched say that they are satisfied with the strategies being taken to make the transformation. The satisfaction is especially high about the following software: “online meeting software”, “appointment reservation software”, “AI assessment software”, “important matters documentation software” and the “online application software”.
◆ “Online contract software” is the most popular software installed among companies in 2022
When we look at the percentage of installation of individual software, both the “online meeting software” and the “important matters documentation software” receive more than 70% popularity in 2020 ~ 2021. The installation rate is 61% for the “VR / online tour software” because of the increasing needs during the pandemic. In 2022, the software those receive high popularity are “online contract software” (31.7%), “AI price assessment software” (24.3%), “appointment reservation software” (20.9%), and the “online application software” (20.5%). For the times before the pandemic broke out, the software those were popular among real estate companies are “rental & lease application management software”, “contract management software (for contract renewal & move-out)”, and “CRM (customer relationship management) software”.
◆ Conclusion
The real estate industry is experiencing a huge change in the digital technology aspect and how the real estate transaction process is going to be along with the related law revisions enactment, and the change in lifestyle because of the pandemic. All these have a huge impact on the industry, and indeed about 70% of the companies are starting or have been taking measures to ride on this digital transformation wave that is happening in the industry. No doubt, the so-called DX movement is certainly taking place in the real estate industry.
◆ Result Summary
◆ ITANDI Co.,Ltd
Company name: ITANDI Co.,Ltd
Representative: Shinpei Noguchi
Website: https://www.itandi.co.jp/
