This is how to make sure your press releases are read by as many people as possible

Press releases are designed to broadcast your message to the media, allowing you to transmit your message to as many people as possible.

However, it can be easy to become neglectful of this fact, concentrating wholly on the press release itself and not enough about how you are going to make sure enough people actually read it.

This is not helped by the fact that fewer businesses are using press releases in the traditional sense, given the sheer variety of options (such as social media, video, podcasting, and more) or the fact that the media is far more diverse than it once was.

To stand out in the noise of the internet, you need to make sure that your press release is distributed to the right media outlets or that you have enough organic search traffic if you post it to your website.

You should also ensure that the content itself is compelling – even if the announcement isn’t particularly earth-shattering. Considering the human angle is often all it takes to make your press release stand out.

Here are a few tips for helping your press releases stand out:

Collaborate with an SEO expert

One of the best ways to ensure that your press release reaches as many people as possible is to maximize the organic search traffic on your website.

This is crucial because if you post your press releases primarily to your website, then your audience depends largely on the overall traffic you generate. If you are currently struggling to generate a consistent flow of visitors to your site, then it is best to start taking digital marketing techniques like SEO more seriously.

Search engine optimization is the tactic used to build domain authority and win the trust of search engine algorithms, which are responsible for the order in which websites appear on search results pages.

To make use of SEO, you should ensure your site does not contain any hidden issues that might prevent it from being found by the algorithms, then start consistently posting engaging content that helps your audience with their problems.

If you are struggling to get started with SEO, use an SEO consultant who can help you to formulate a strategy that is suitable for your website.

Be targeted with your approach to the media

If you usually distribute your press releases to the media, then you need to be targeted with whom you send them.

You might imagine that the more newspapers, blogs, and influencers you contact, the more people will see your press release. However, this is somewhat of a false economy if the outlets in question have no interest in your industry and do not cover brands like yours or who are unlikely to find your update newsworthy enough for a story.

Therefore, concentrate on the few outlets which are most likely to read your email, contact your phone system services, then write up and post a story about your press release.

Think of the human angle

Above all, you need to consider the human angle in all press releases. Yes, the update may be relatively light on interesting individuals or breathtaking news, but there is always a human story buried beneath the corporate line.

Always question why someone would genuinely care about your press release beyond the brand itself.